With the Layar Creator just over one year old, we’ve already seen a wealth of wonderful and creative interactive print campaigns from our over 40,000 Creator publishers. As part of our continuing mission to provide the best products, services and support for augmented reality and interactive print, today we are launching our Campaign Review Service.
With this new service, we want to help publishers get the most out of their interactive print campaigns by sharing our expanding knowledge base of tips, tricks and best practices.
Our expert team can help publishers take their campaigns to the next level by providing a detailed, timely review of page quality, instructions, calls-to-action, content design and much more. Our vast interactive print experience can allow publishers to avoid common missteps, and to make sometimes small changes that can really make a big difference in the end!
For all of our Canadian Layar users, you’ll be excited to hear that we’ve recently opened a Canadian office in Toronto. The office will be run by Nigel Newton, Layar’s newly hired Country Manager for Canada.
The Canadian market has seen exceptional growth for us in recent months with nearly 1 million downloads of the Layar App and 1,000 users of the Layar Creator. Brands like Readers Digest, Nissan and Glacier Media have already begun using Layar to add interactivity to magazines, newspapers and other content in Canada to increase reader engagement and boost advertising revenue.
We’ve selected Nigel Newton from the Layar Partner Network to lead our market development in Canada. Newton introduced interactive print to the mainstream Canadian media in 2012 while leading innovative newspaper advertising projects with Postmedia, Canada’s largest publisher of English language newspapers. In 2012, Newton was also involved in organizing our Activate Print Toronto seminar with the Dutch Embassy. He has proven to be an expert on interactive print.
As interactive print continues to grow worldwide, we are very excited to continue our expansion into the North American market, but best of all is how our Toronto office will better serve our users and customers in Canada and North America.
Nigel’s expertise and proximity to the Canadian market provides easier access to our wealth of knowledge, insights and services, including our Campaign Review Service. This all-new service gives you opportunity to take your campaigns to the next level. Click here to learn more.
The widely read business magazine Inc., famous for its annual “Inc. 500” list of the fastest growing companies, has begun enhancing its pages with interactive print using the Layar Creator.
Inc. not only boasts a 700,000+ magazine circulation - it also has a bevy of digital content on its popular website and blogs, supplementing the material featured each month in the magazine. With the Layar Creator, Inc. is able to connect these two large markets, bringing the additional digital content to the printed page and to its massive reader audience.
“It’s all part of our effort to find new ways to tell the stories of entrepreneurs and, in ways that no one else can, to tackle the issues that matter most to them,” said Eric Schurenberg, editor-in-chief of Inc.
In the recently released June issue, readers can scan pages of the magazine to see video interviews with some of this year’s overachieving “30 Under 30” entrepreneurs, a welcome video from editor Eric Schurenberg, dynamic advertisements and more.
“Thanks to Layar, we are able to increase the engagement of our readers within editorial while taking advantage of new forms of mobile e-commerce with ads,” said John Tebeau, Publisher of Inc. “Integrating this technology into the pages of Inc. puts the magazine at the forefront of reader engagement opportunities – something that’s prized by both our readers and our marketing partners.”
The latest issue of Inc. is another fine example of how the Layar Creator is the perfect solution for bringing together the two worlds of print and digital. As the popularity of interactive print continues to grow, Inc. is helping lead the way amongst a growing list of U.S. magazines choosing Layar.
Chinese has come to the Layar App! Check out some of the screenshots below.
Now users in China will be able to read the Layar App’s menus and help-text in Simplified Chinese characters, making for a better user experience.
This makes it easier for publishers in China to create a seamless and engaging experience for their customers. Publishers could already tailor their interactive print content into the language of their choice, and now the Layar App itself can do the same.
Layar 7.2.3 is available now in the App Store and Google Play Store.
Since 2005, GUP Magazine – the Guide to Unique Photography – has been publishing its inspiring magazine of photography, and more specifically: art photography. In its most recent issue, which centers on photography in Los Angeles, GUP has brought its collection of astounding photography to life with interactive print.
A special motion-graphic animation on the cover (created by Marija Danilovic, see above) featuring Angelina Jolie welcomes readers to the issue. Inside, as readers flip through the various photographers’ galleries, they can scan the pages to view video documentaries, films and trailers for a behind-the-scenes look.
“We decided to add interactive elements to the magazine because it adds an extra layer to our current content,” says Peter Bas of GUP Magazine, who calls the Layar Creator “quick, cheap and easy.”
With the Layar Creator, its easy to quickly link extra digital content to print pages, increasing reader engagement and opening doors to new, digital commerce opportunities for publishers.
“Most of the featured photographers also film their projects nowadays,” adds Bas. “In a magazine it’s impossible to show this, but with Layar’s technology it is. The additional layer is a direct enrichment to the content of the magazine and to the reader experience.”