Dirk Groten, CTO of Layar shared current and new features to create immersive Augmented Reality using the Layar API. This third event video from the 1 year anniversary event is especially interesting for publishers and game designers who are gearing up to explore the emerging mass medium of augmented reality.

In this presentation Dirk also explained what effect the operator campaigns with Layar using TV ads during prime time shows in the US had on the servers.