The days in 2011 are slowly ticking down toward the beginning of 2012, so as the new year approaches, we wanted to take a look back on the past year here …»
For as long as Layar has been around, you’ve probably associated us with the layers of information which you can view over your world using the Layar …»
Last week we announced Layar's partnership with LINDA. magazine, the largest women's glossy in the Netherlands. In addition to LINDA., we've also had …»
We're excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome …»
A few months ago we wrote about Spain's Frikoño 2011 layer and the awesome 3D models of Star Wars spacecrafts therein.Now developer David …»
The time has come to leave our old home at Rietlandpark on the east side of Amsterdam for our brand new home in the center! It was a huge undertaking to …»
Many world travelers can probably relate to the following scenario: You get to the airport two hours early (as is generally suggested) for your …»
After much lively debate, our expert jury has chosen the winners of the Layar Creation Challenge!The winning concepts show that augmented reality has a …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center College of Design in …»
Now that the jury session is in full effect deciding which of the 15 finalists will get a piece of the $55,000 prize money, we thought we'd take this …»
The Occupy Wall Street protests quickly spread from New York City to the rest of the United States to the rest of the world, and it's only fitting they …»
On the first Thursday of the month, Layar hosts Augmented Reality Thursday (ART). The objective of this monthly event is to inspire and update people …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center College …»
This week marks a first for Layar territory, as developer John Cleater, in collaboration with the Builder's Association, integrated Layar into their …»
Layar recently released Layar Vision, an extension of the Layar platform enabling visual search on the mobile phone, recognizing real world objects …»
We love hearing when people use Layar to host the first ever Augmented Reality art exhibition in their city or country, and we're pleased to add Dublin to …»
Following the global financial crisis which has unfolded over the last few years, one of the topics debated is the disparity of income between the rich …»
Here at Layar, we want to see the coolest content possible on our platform, so we often help facilitate relationships between proven top-notch layer …»
As we previously mentioned, Maarten Lens-FitzGerald recently attended the Stream 2011 conference in Athens and brought along some cool new Layar Vision …»
We've had a lot of success with our first few webinars, so we're going to keep it up! Based on attendee feedback, we've decided to make this next …»
Hot off the newswire:AMSTERDAM, NETHERLANDS – September 20th, 2011 - Layar, the largest open platform for mobile augmented reality (AR), today announced …»
Last Thursday we hosted a Layar Vision Best Practices webinar, where our product and R&D departments provided examples of good vs. bad reference …»
For many people, Layar is their first foray into an Augmented Reality browser, so we created a video to quickly walk new users through the application …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center College of Design in …»
After the recent release of several new Augmented Reality-capable devices, BlackBerry users can finally download Layar!Layar now supports the …»
In a continued effort to help make all interested parties into expert Layar Vision developers, we're hosting another webinar this Thursday at 5pm …»
This year I once again had the privilege to attend WPP's Stream, an unconference event hosted by Sir Martin Sorrell, CEO of WPP Group, and Yossi Vardi. It …»
Below the slides and the transcript of the Ignite talk Maarten Lens-FitzGerald gave at this years WPP’s Stream event (read the previous post about what …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center …»
Here at Layar, we like to stay busy creating new concepts, improving existing products, and sharing our hopes, dreams and coolest new endeavors with our …»
Big news for all you Creation Challenge participants! After we opened the Challenge for submissions recently, we had such a strong response from …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center …»
Last week we hosted a webinar to help developers with their concepts for the Creation Challenge. We had such a great response from new developers, …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center …»
On the first Thursday of the month, Layar hosts Augmented Reality Thursday (ART) at our headquarters here in Amsterdam. The objective of this monthly …»
Now that we've released the Layar Vision beta and are well into the Creation Challenge, we want to make sure you have all the tools and knowledge …»
Throughout the summer, we've covered some of the highlights of Bruce Sterling's Layar-sponsored AR design class at the Art Center College of …»
Now that the Layar Creation Challenge is well underway, we want to make sure you have everything you need to created the most impressive Layar Vision …»
Layar's favorite science fiction author and "Guardian Seer of Augmented Reality" Bruce Sterling has just crossed over into the Layar developer realm. As …»
Ever since we released the Layar Vision Beta less than two weeks ago, we've been waiting patiently for real-life examples to surface. With the video from …»
Recently, we revealed our new Layar Vision extension and announced the Creation Challenge. Now, the Layar Vision beta is available and the Challenge …»
As a special exhibition for Australia's 2011 National Science Week, (August 13-21) some talented folks are bringing dinosaurs back from extinction; and it …»
Updates: [0:45 am] The latest news from Amazon: Lightning hit a power plant supplying power to the Amazon infrastructure. They're working to restore …»
Near the end of World War II, the Polish Home Army fought for its capital's freedom in the 63-day (August 1 - October 2, 1944) battle against Nazi Germany …»
On a scale of 1-10 for exciting Layar announcements, this one goes to 11; we proudly present... Layar Vision! With Layar Vision, digital experiences are …»
You may have noticed that the Layar blog has gone a bit quiet lately. Don't worry, we're still alive, but we've been hard at work these days on some new …»
Last week we informed you about SVK, or Secret Visual Knowledge, a very special new graphic novel by Warren Ellis and Matt "D'Israeli" Brooker. The …»
Every day we see lots of great new layers published on the Layar platform, so we thought we'd give you a quick heads-up on some that caught our attention …»
We're all a aflutter today over "Peeling Layers of Space Out of Thin Air," an awesome new multi-layer project on the Layar platform from a group of …»
Our friends at BERG London have just launched SVK, a special limited-run graphic novella (yes, a comic book) penned by the redoubtable Warren Ellis and …»
As the summer continues, so does the Layar-sponsored augmented reality design class being taught in California to eager design students at the Art Center …»
The Layar-sponsored augmented reality design class being taught this summer in California is still truckin' along, so we thought we'd take this …»
Giant Rabobank safe marks the spot [for game play] at the Efteling. Theme parks are great places to implement Augmented Reality--they're big, they have a …»
Since 1916 the Copa América has been South America's main association football tournament. 95 years later, the tournament is turning to the cutting edge …»
If you hadn't noticed yet from our barrage of tweets on the subject, Layar is looking to bring on a pair of all-star mobile developers in short order for …»
Earlier this week the gadget blogs on the Web lit up with the news that Huawaei - the world's second largest mobile equipment supplier (after Ericsson) - …»
In recent years, Spain has become the country of champions when it comes to football. In 2010, Spain conquered The Netherlands (we're still recovering …»
This summer Layar is sponsoring the first ever college course on augmented reality design in the United States. The sessions will be held at Art Center …»
Last month our very own Maarten Lens-FitzGerald was invited to speak at the Eurovision TV Summit 2011, the world's "leading event for public service media …»
With the most recent Layar upgrade we added the ability to share layers and screenshots with your friends and followers on Facebook and Twitter, so we're …»
On the first Thursday of each month, Layar hosts Augmented Reality Thursday (ART). The objective of this monthly event is to inspire and update people …»
Over the weekend, ARDevCamp held its very first event in Australia, bringing a Layar-sponsored gathering of augmented reality developers to Sydney. Rob …»
There's already an Alien threat in your city, on your street, and in your home. Resistance is futile; the best you can hope for is survival. These …»
We know that you've just been itching to sit back and soak up a nice long video about augmented reality, the future and the evolution of technology. Well, …»
As we begin to wrap up our series of videos from Augmented Reality Event 2011, it seems fitting to feature now the closing event of ARE. This year the …»
Whether you're a pro yourself, or your own photography skills begin and end with Instagram, everyone has looked at an incredible photo and wondered "How'd …»
One of the reasons we love augmented reality is that as a new form of media it creates a whole new world of possibilities for telling stories. It's an …»
The 54th Venice Biennale Art Exhibition opens tomorrow, and just in case you're not familiar, it has been among the top cultural events in the world for …»
Here on the blog we feature a lot of new layers with impressive 3D models or (more recently) animations, but sometimes, less is more. Many of the most …»
When was the last time you picked up a newspaper? Maybe there was one laying around on the train during your morning commute, but this day and age, a …»
We're churning out videos from Augmented Reality Event 2011 like a machine, and today we have a rather special one for you. ARE opened again with a …»
Can't get enough of our video coverage from Augmented Reality Event 2011? Then you're in luck because we've got another great video to share with you …»
At the beginning of the year, we introduced a big step forward in mobile augmented reality development - the Layar Player. This easy-to-use SDK allows …»
Layar's AR Strategist Gene Becker penned this blog after attending Augmented Reality Event 2011 in Santa Clara, California, last week. At the end of his …»
Last week's second annual Augmented Reality Event featured many great sessions and keynotes on this budding industry, but it also hosted another year of …»
Augmented Reality Event 2011 was again provided with an inspiring keynote from Microsoft's Blaise Aguera y Arcas, creator of Photosynth and architect of …»
A 1963 photo of 4625 Springfield Ave. in Philadelphia overlaid onto the present location. With each cool new history layer, we are reminded that Augmented …»
Augmented Reality Event 2011 is going strong in Santa Clara, California but don't fret if you couldn't make it. We have more video for you from the event …»
Last summer, Augmented Reality Event 2010 brought together companies, luminaries and members of the media to talk about the state of the industry and the …»
Creating your own feature-rich layers just got a heck of a lot easier. Today, we are very pleased to announce the launch of our publishing API, Layar …»
If you've been keeping up with us here at Layar, you probably know that one of the core visions we have been discussing is space. Space is an opportunity, …»
It's Friday again, so to kick off the weekend right we're starting a new tradition here on the Layar blog. On Fridays we are going to share videos that …»
Yesterday on the Layar Twitter account, we tweeted a link to a story on FastCompany about a new product called CrowdOptic and how augmented reality may …»
If you're in the Los Angeles area, we've got a special event coming up that we hope you'll join us for! On Friday May 20th, we will be hosting LAYAR DAY …»
We've all got a little freak and geek in us, and there is no prouder community of nerds out there than the fans of the epic saga that is Star Wars. Star …»
Yesterday was many things. In the Netherlands it was Liberation Day - the celebration of the day which ended the Nazi occupation of Holland near the end …»
The multitalented Celine Mornet (known professionally as LutinCapuche) may be a Flash developer by trade, but she also has a creative outlet that allows …»
If you follow our Twitter feed or if you like us on Facebook (and let’s face it, you should) you may have seen us share a link recently to a video of Joe …»
This weekend not only marked Queen’s Day in the Netherlands but it also wrapped up The Next Web Conference 2011 here in Amsterdam. The conference brings …»
If you've ever found yourself in an unfamiliar part of town needing that one item (be it a water bottle, allergy medicine or cigarette) so desperately …»
The what? Yeah, that's what we thought at first too. As we mentioned yesterday, AR icon Bruce Sterling dropped in on Layar HQ to tell us all about the …»
Today at Layar HQ in Amsterdam we had a special treat as sci-fi writer, futurist and all-around AR guru Bruce Sterling graced us with his presence and …»
UNTETHER.tv is an Internet video series hosted by entrepreneur and mobile industry expert Rob Woodbridge. The thesis of the series, Woodbridge says, is to …»
Wait, a Layar TV show? That's not a typo, I assure you, but allow me to explain a bit. A Dutch broadcaster, AVRO, is researching new reality TV show ideas …»
Last week I spoke at Mobile Convention Amsterdam. This time I did not talk about Layar and its vision for Augmented Reality, but about my personal vision …»
Being a founder of a startup-in-the-spotlight has some interesting side effects - one of them is the opportunity to meet people I'd normally only read …»
In my recent Ignite talk Hijacking the Here and Now: Adventures in Augmented Reality, I showed examples of how creative people are using AR in ways that …»
This week Layar attended Microsoft's MIX11 event at Mandalay Bay in Las Vegas, where the corporate vice president of Windows Phone, Joe Belfiore, showed a …»
You don't get to stand next to your Prime Minister every day - let alone be able to debate with him in front of 300 fellow entrepreneurs in a majestic …»
Just recently we released our latest iteration, version 5.0, of the Layar Reality Browser. This version introduced a few new features to the browser, …»
Back in February, we released a beta version of the next iteration of the Layar Reality Browser. Today, thanks to the feedback from the beta, we are very …»
Image from the Gradually Melt the Sky exhibition invitation. Last week we wrote about two Augmented Reality art shows opening this month in Philadelphia. …»
From Jan Rothuizen's AR(t) exhibition at the Stedelijk Museum. There are virtually limitless ways and reasons to use augmented reality, but one of our …»
There is data all around us. We just don't always know it. Real estate data, legal data, government data - it's all there, and most of it is publicly …»
"Miro Alien Chest-Burster" by Jon Rafman at the VPAP@PIFA AR exhibition in Philadelphia. While there doesn't appear to be an "Augmented Reality Awareness …»
Thanks to the ubiquity of the Internet and the capabilities of laptops and portable devices, working remotely has become a common practice for millions. …»
Ignite is a world-wide series of fast-paced talks that focus on just about everything. Cities all around the world wrangle up participants to speak for 5 …»
It's a busy day for iPhone news at Layar today. If you haven't already, make sure you hit up the AppStore and upgrade to the most recent release of Layar. …»
Augmented reality is gaining popularity in the corporate promotion and advertising space, and Layar is a common solution for many companies. One such …»
If his performance at the Golden Globes earlier this year said anything about Ricky Gervais, it's that the comedian doesn't pull his punches or censor his …»
In the age of digital media where smartphones and tablets constantly fill our brains with rich media experiences, it is at times relaxing to escape the …»
Watch out that you don't get pinched today, because that's your fate should you fail to adorn yourself with something green. Yes, it's that time of year …»
Back in February we told you about the 3D Augmented Office layer - a virtual representation of the Layar office in which you can walk around and explore. …»
With the debut of the iPad 2, Apple released iOS 4.3 and unfortunately the update has caused some problems with the Layar client. The update to the …»
While Layar has a rapidly expanding community of developers creating engaging mobile experiences, augmented reality is still a young industry trying to …»
Groupon offers daily deals in your area. While coupon-clipping is a practice generally reserved for those who still pay for a print newspaper …»
Unless you live under a rock, you've undoubtedly heard of the protests and uprisings that are sweeping through North Africa like wildfire. Tunisia, Egypt …»
Aston's Pecha Kucha AR slides are situated along the famous Avenyn street in Gothenburg, Sweden. If you're not familiar with Pecha Kucha, it's a kind of …»
Layar has an extremely diverse community of developers creating augmented reality experiences of all shapes and sizes. To give you an idea of the …»
An artists' rendering of the Twitter balloon inside the Oval Office. Layar is nothing without its creative and highly-skilled developer community, so we …»
Today, Layar is very excited to announce that after much development and testing, the Layar Reality Browser is now available on the Symbian platform. This …»
See the art around you with streetARt. Art is everywhere. Whether as simple as a crude marker sketch in a bathroom stall, or as intricate as a mixed-media …»
San Francisco Zero: real-world gaming. One of the great things about Augmented Reality games is that they encourage users to get out in the real world, …»
If you have watched the beautiful, brand new Layar video which we introduced yesterday then you undoubtedly spotted a very interesting layer found only in …»
It was over a year an a half ago when Layar co-founder Maarten Lens-FitzGerald posted a video to his YouTube account revealing details of the world's …»
As a former Nokia executive turned consultant and speaker, Tomi Ahonen has bolstered his reputation in the mobile industry by authoring six bestselling …»
One of my favorite news programs is On the Media, a weekly review of media which is broadcasted on National Public Radio (NPR) in the States. Over this …»
It's that time again to learn all about one of the many great employees that make the magic at Layar possible. This time, we look to someone who does a …»
Outside view of the Layar Augmented Office. As we mentioned last week, Layar is attending the 2011 GSMA Mobile World Congress conference/exhibition in …»
Last week, we opened up a beta release of Layar 5.0 for Android featuring new sharing and animation capabilities (as well as a few other handy …»
The Invisible Artist outside of the Tate Modern museum. Perusing London's wide array of art museums, a personal tour guide is the ultimate way to augment …»
Every year in Davos, Switzerland, the world’s leaders gather to talk about ‘improving the state of the world’ at the World Economic Forum - which …»
The mobile ecosystem is in the midst of an unprecedented wave of transformation. At the centre of this transformation is GSMA Mobile World Congress held …»
With the Layar Reality Browser 5.0 beta release for Android we’re introducing some great new features integrating richer augmented reality experiences …»
After a few visits to the Layar office from photographers, videographers and writers, Reuters has published a special report on augmented reality …»
Today, Layar has launched the Layar Player - an easy and free tool allowing you to offer impactful AR experiences directly from your own iPhone App. "One …»
Being selected one of the Technology Pioneers, Layar, represented by co-founder Claire Boonstra, will exchange thoughts with the world's leaders this week …»
This Sunday and Monday (January 23rd and 24th) co-founder Maarten Lens-FitzGerald will be at the DLD Conference in Munich, Germany. The DLD Conference is …»
Here on the Layar blog we have featured many layers that help us peer into the past with photographs and historical information. Augmented Reality has …»
Layar's U.S.-based AR Strategist Gene Becker will be in New York City next week. Here's a message from Gene about what he's looking ahead to. New York …»
As we enter the second week of January it's time again to get to know one of Layar's many great team members. This week we step it up a notch, as we hear …»
With the new year upon us, we here at Layar thought what beter way to ring it in than to release a new version of Layar for the iPhone! Right now, anyone …»