We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.
LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.
More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.
A total of 120 augments can be found throughout the magazine for readers to view and interact with.
Some examples from the magazine include:
Unique backstage video footage of the cover shoot
One-click access to sites selling the fashion featured in the articles
The ability to book a test drive for the advertised cars
“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”
Watch the video to see LINDA.‘s pages come to life with Augmented Reality.
A few months ago we wrote about Spain’s Frikoño 2011 layer and the awesome 3D models of Star Wars spacecrafts therein.
Now developer David Contreras of Spanish technology group ESIDEA has upped his game, adding animation (and lasers!) to simulate battles between the aforementioned Star Wars spacecrafts.
Choose from nine different battle scenes, including the Millennium Falcon vs. a Star Destroyer, X-Wing vs. TIE Fighter and more. There’s even a reenactment of the Battle of Hoth, for all you AT-AT Walker fans.
Perhaps the best improvement in the new Frikoño 2.0 layer, however, is that you can view it from anywhere in the world. The layer text is in Spanish, but chances are most Star Wars fans will figure out what a “Halcón Milenario” is.
Many world travelers can probably relate to the following scenario: You get to the airport two hours early (as is generally suggested) for your international flight, but end up spending most of that time sitting at the gate, twiddling your thumbs while waiting for the airplane to arrive (still beats being in line at the security check all that time, but still).
Naturally, your mobile phone gets a workout during this wait, but you can only update Facebook so many times before it loses its luster, and your friends already saw that you checked into gate C-16 and are “Sooooo excited to visit NYC!”
Thanks to KLM and a group of creative developers and designers, you can now channel that excitement into a simple, fun AR trivia game that’s targeted to your travel destination.
The Ready For Boarding layer was created for KLM (Royal Dutch Airlines), and based out of Amsterdam’s Schiphol International Airport. It keeps live data of Schiphol’s flight schedule, so you can choose the exact flight you’re taking and answer trivia questions about your destination that appear as 3D objects in AR.
As all good things must come to an end, so has this class, but not without some impressive final student projects! You can read all our posts related to the Design Class here.
This final concept was created by students Ed Schofield, James Goodnight, Drew Roberts and Jesse Merrell.
The JuJu concept is for an app that would use the Layar Player to embed the JuJu layer. The app is designed to enhance nightlife in the Los Angeles area by augmenting bars, clubs and other venues with that night’s DJ/band line-up, a live camera view inside and more.
Take a peek at these three videos and see for yourself!