By Adriane Goetz
on Mon 26 Sep 2011
One of our favorite use cases for Augmented Reality is artistic expression and the ability to make digital statements on top of places and things in the real world.
Gilt City is artist John Goto’s response to the ongoing global financial crisis expressed in Augmented Reality around London’s Bank of England.
In his latest collaboration with developer Matthew Leach, Goto uses montaging techniques to show “marginal characters isolated in the bustling commercial centre” to draw attention to the widening income gap between the rich and poor.
If you launch the Gilt City layer near the statue of Wellington outside the Bank of England, you’ll see a motley cast of characters including a banker, a naked man, a bullfighter, a drug dealer and several other men of varying occupations asking for money.
As the user, you decide who to give money to and who to zap! If you choose to give money to the person, the black-and-white figure regains its color. If you choose to zap the person, the figure explodes, never to pander to you again (well, until you relaunch the layer, anyway).
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By Adriane Goetz
on Thu 22 Sep 2011
As we previously mentioned, Maarten Lens-FitzGerald recently attended the Stream 2011 conference in Athens and brought along some cool new Layar Vision concepts!
These giant posters now hang proudly in our office for those who enter Layar HQ to experience, but we also created a demo video to share that experience with everyone!
If you downloaded the Layar Vision beta (Android only) you can try the Stream11 layer for yourself using these reference images.
Otherwise, just check out the demo video!
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By Adriane Goetz
on Fri 16 Sep 2011
For many people, Layar is their first foray into an Augmented Reality browser, so we created a video to quickly walk new users through the application (using v5.0.3 for Android).
The goal of this video is to familiarize you with the app interface and browsing options so you can easily find and view all the great AR content on the Layar platform.
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By Adriane Goetz
on Thu 15 Sep 2011
Throughout the summer, we’ve covered some of the highlights of Bruce Sterling’s Layar-sponsored AR design class at the Art Center College of Design in Pasadena, California.
As all good things must come to an end, so has this class, but not without some impressive final student projects! You can read all our posts related to the Design Class here.
This video was made by students Josh Finklea, Nico Sala and Jason Yeh for a concept called See/k. The See/k concept is intended for a store experience and was developed for a high culture fashion label as a means to create interest in the release of a limited edition perfume. Check it out!
See\k from joshua Finklea on Vimeo.
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By Adriane Goetz
on Mon 12 Sep 2011
Below are the slides and the transcript of the Ignite talk Maarten Lens-FitzGerald gave at this year’s WPP Stream event (read what else he did, in his own words, here).
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