A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.

We heard loud and clear, so here are a few resources that will help with just that.

Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:

• Steps and guidelines for creating effective campaigns
• Tips and best practices
• Examples of effective campaigns
• Links to support resources, like video tutorials and step-by-step guides

New Instructions Downloads
We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:

• The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
• Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
• Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
• Logo & Instructions Pack - Download all of the above, and more, in one easy pack!

Video Tutorials
And finally, we’ve continued to create more helpful video tutorials for quick and easy glimpses into using the Creator. So check out the videos below to learn how to use AR video in your campaigns, and a step-by-step guide to exploring and understanding campaign statistics!

How else can we help you? If you have requests, send them to devsupport@layar.com!

We built in some really great stats into the Layar Creator which you can use to analyze your Creator campaigns. You can see views, clicks and users on the campaign, page and button level, and you can even export the data and play with it yourself.

Below is a short video that shows you all of the features found in Creator stats and how to use them. Have a look!

We’ve had a lot of success with our first few webinars, so we’re going to keep it up! Based on attendee feedback, we’ve decided to make this next webinar a Technical Q&A session with members of our product team and developer support.

The Layar Technical Q&A will take place on Thursday, October 13, at 5pm Amsterdam time (CEST). We ask that you submit questions a week in advance (by Thursday, October 6) to webinar@layar.com so we can choose the most relevant ones beforehand and be better prepared to address as many questions as possible.

We welcome general questions related to all aspects of product or layer development. Please keep in mind that we will only be answering questions that benefit both you and the group. 

Register for the Technical Q&A now! And don’t forget to submit your questions to webinar@layar.com! 

If you have urgent or timely requests, please send them to devsupport.layar.com for faster support.

Last Thursday we hosted a Layar Vision Best Practices webinar, where our product and R&D departments provided examples of good vs. bad reference images and answered developer questions.

In case you missed it, you can download the Best Practices webinar here, or access all of our webinars on the wiki.

We’re hosting our next webinar Thursday, October 13 at 5pm Amsterdam time (CEST). This time we’ll be addressing technical questions dealing with all aspects of Layar development, and we’re asking you to submit questions and suggested topics to webinar[at]layar[dot]com a week in advance (by Thursday, 6 October).

Register for the Layar Technical Q&A now!

For many people, Layar is their first foray into an Augmented Reality browser, so we created a video to quickly walk new users through the application (using v5.0.3 for Android).

The goal of this video is to familiarize you with the app interface and browsing options so you can easily find and view all the great AR content on the Layar platform. 

Read more »