A few weeks ago we asked for feedback in our Creator Survey. We received lots of great feedback, but what we heard the most was a need for more help with creating engaging campaigns and attracting users to them.
We heard loud and clear, so here are a few resources that will help with just that.
Presentation: Creating Effective Campaigns
We’ve created a very helpful presentation (embedded above) that provides a lot of great tips for creating an effective campaign with the Layar Creator. You can view it on Slideshare or download it as either a PDF or a Keynote file. In it you will find:
Steps and guidelines for creating effective campaigns
New Instructions Downloads We’ve noticed that the most successful Creator campaigns include clear instructions and calls-to-action for readers. To make this easy for you to implement, we’ve created some handy images and icons that you can use with your campaigns. The downloads available include:
The Layar logo - Use this with some action text (like in the images above) to attract readers to your content.
Instructions - Use this imagery (like the one shown below) to show readers how to download and use Layar with your publication. Available in Dutch and English.
Instruction Copy - The text from the instructions imagery if you wish to use it on your own.
We built in some really great stats into the Layar Creator which you can use to analyze your Creator campaigns. You can see views, clicks and users on the campaign, page and button level, and you can even export the data and play with it yourself.
We’ve had a lot of success with our first few webinars, so we’re going to
keep it up! Based on attendee feedback, we’ve decided to make this next
webinar a Technical Q&A session with members of our product team and
The Layar Technical Q&A will take place on Thursday, October 13, at 5pm Amsterdam time (CEST). We ask that you submit questions a week in advance (by Thursday, October 6) to firstname.lastname@example.org so we can choose the most relevant ones beforehand and be better prepared to address as many questions as possible.
We welcome general questions related to all aspects of product or layer
development. Please keep in mind that we will only be answering
questions that benefit both you and the group.
Last Thursday we hosted a Layar Vision Best Practices webinar, where our product and R&D departments provided examples of good vs. bad reference images and answered developer questions.
In case you missed it, you can download the Best Practices webinar here, or access all of our webinars on the wiki.
We’re hosting our next webinar Thursday, October 13 at 5pm Amsterdam time (CEST). This time we’ll be addressing technical questions dealing with all aspects of Layar development, and we’re asking you to submit questions and suggested topics to webinar[at]layar[dot]com a week in advance (by Thursday, 6 October).