Back in March we toldyou about “Er is Post!”, a quarterly magazine from the Dutch national postal service PostNL, and how it had been enhanced with digital content and direct links using Layar. The video above shows the results.
Today, we’re excited to announce that PostNL and Layar have partnered to continue bringing interactive print to the doorsteps of over 6 million households in the Netherlands. PostNL announced the partnership today on their website.
Making traditional post advertising interactive is a nice bridge between the physical and online world, said PostNL Commercial Director Ger Jacobs in March. “With first-hand experience, we hope PostNL can better service its enterprise customers in the future by providing guidance in the use of old and new media.”
“Er is post!” is a quarterly magazine from the Dutch national postal service PostNL that is delivered to every household in The Netherlands - over 6 million homes in total. In the latest issue, the pages have been enhanced with Layar, allowing every home in Holland to interact with print media in a whole new way.
After installing the Layar app, readers can interact with pages in the magazine marked with the Layar logo. By viewing these pages through the Layar app, digital buttons will automatically appear with links to websites, Facebook likes, YouTube videos, app downloads and other actions.
Making traditional post advertising interactive is a nice bridge between the physical and online world, says PostNL Commercial Director Ger Jacobs. “With first-hand experience, we hope PostNL can better service its enterprise customers in the future by providing guidance in the use of old and new media.”
“’Er is post!’ is a great magazine with which to experience how paper can be made interactive,” says Layar CEO Raimo van der Klein. “We have worked closely together with PostNL to make it a wonderful edition. I am very curious to see how the readers will react to this innovative way of reading a magazine.”
Check out the video below to see for yourself and give it a try with the sample pages after the jump. If you live in The Netherlands, keep an eye on your mail for “Er is post!”
