Last week we hosted our second (the first being in Amsterdam this summer) Activate Print event in Toronto, Canada. Dozens of creative and publishing professionals - from ad agencies, newspapers, magazines, book publishers, printing companies, etc. - came together to hear all about Layar, the Creator and some very positive results from successful campaigns. 

As we shared with you last week, the reactions from attendees were outstanding! We wanted to take this opportunity to give you a look inside the event, to hear some of the panelists speak about Layar and their campaigns. 

The video above features clips from our panel discussion with: Maggie Greyson (Integrated Program Manager at PostMedia), Neal Bouwmeester (Senior Marketing Manager at Nissan), Rimi Singh (Brand Director at TBWA), Karena Phidd (Group Director of Strategy at OMD), Sean Dixon (Associate Director of Strategy at OMD) and moderator Nigel Newton (Layar Partner).

In the video, the panelists, all part of an innovative and extensive Nissan campaign, discuss using Layar nationwide in PostMedia’s Canadian newspapers to promote sales and test-drives of a new Nissan model. They all have some great things to say about Layar.

“At a bare minimum, to have them be able to look at the ad, then just engage with it - even for 30 more seconds, even for 20 more seconds - that’s golden,” said Bouwmeester. “You can’t buy that. Well, you can buy it now.”

The campaign was a big success - so big, in fact, that Nissan is submitting the campaign for an advertisement innovation award. Next month, after the campaign awards, we’ll have more we can share on this project, so keep an eye out for that. Nissan also announced that they intend to use Layar in a new upcoming campaign, but they were very “hush hush” about that as well.

Thanks again to the Dutch Embassy and the Netherlands Ambassador to Canada, Wim Geerts, for supporting and opening the event by talking about the rich history of Dutch technology innovation.

“We’re one of the world’s largest exporters of IT products and services, ranking fourth, behind the US, UK and Germany. Quite a feat, when you consider that these other three countries have significantly larger economies and populations,” said Geerts. “If you’ve ever listened to music, enjoyed wireless internet or used a wireless headset with your mobile phone, the chances are that you have been using technology that was developed by the Dutch.”

On October 17th, Layar is hosting a seminar in Toronto, Canada for members of the media and publishing industries. This seminar will introduce the Layar Creator and interactive print, providing an opportunity for anyone interested in the Layar Creator to see an in-depth presentation and try it out themselves.

The event, presented in partnership with the Netherlands Embassy in Canada, is free and kicks off at 1:30pm at the Art Gallery of Ontario Weston Family Learning Centre. Check out more info below or click here to register right now!

Activate Print Toronto is a seminar for publishers, editors and media professionals who want to deliver more value to print readers and advertisers. At the seminar you will learn from Layar co-founder, Claire Boonstra, how easily you can combine digital with print, the added value it creates for readers and how it delivers more to advertisers. OMD, TBWA, Toronto Star and Postmedia Network will share their Layar Creator experiences and interactive lessons learned in print. Meet the experts and learn Layar Creator best practices alongside fellow professionals who have already begun to use Layar or are learning about it for the first time. The event is free, but there is limited space so register soon!

Have a laptop and a PDF of one of your latest printed pages so that during the seminar, guided by our experts, your print publication can be enriched.

Activate Print Toronto will be held at the Art Gallery of Ontario, Weston Family Learning Centre, 317 Dundas Street West, Toronto Ontario Canada M5T 1G4. Click here for directions.

Check out reactions from our previous seminar in Amsterdam, or watch the entire event here!

Not long ago we hosted the “Activeer Print” (Activate Print) seminar here in Amsterdam. We hosted over 90 attendees from the publishing and media industry, and after the event, we wanted to hear what they thought.

Watch the video above to see what attendees thought of interactive print and of the Layar Creator!

Last week we hosted our “Activeer Print” (Activate Print) event here in Amsterdam for close to 100 attendees from the publishing, print and media industries. We were thrilled by the turnout and we’re very thankful for all who attended.

If you weren’t able to make it (and if you happen to understand Dutch) you can now watch the entirety of the event online! We’ve uploaded videos of the presentations (6 in total) to YouTube and embedded a playlist above.

If you’d like to follow along with the slides, you can find those for Raimo and Leonieke’s talks right over here.

Don’t speak Dutch? Still be sure to check out video number 5, a walkthrough of the Layar Creator by own very own Xuan Wang. It’s in English, except for a small bit at the beginning, so be sure to have a look.

On July 11th, Layar is hosting a seminar in Amsterdam for members of the media and publishing industries. This seminar will introduce the Layar Creator and interactive print, providing an opportunity for anyone interested in the Layar Creator to see an in-depth presentation and try it out themselves.

The event is free and kicks off at 1:30pm. Check out more info (in Dutch) below or click here to register right now!

Woensdagmiddag 11 juli a.s. organiseert Layar, wereldmarktleider in augmented reality en interactive print een seminar voor uitgevers, redacteuren en print professionals die meer toegevoegde waarde willen leveren aan hun lezers en adverteerders. Op het seminar leer je hoe makkelijk je print kunt combineren met digitaal, wat de toegevoegde waarde voor lezers is en hoe het meer biedt aan adverteerders.

De hoofdredacteur Jildou van der Bijl van LINDA en de Interactive Paper Maker Leonieke Verhoog van VPRO delen hun ervaringen en lessen in Interactieve Print. Ontmoet de experts van Layar en leer anderen collega’s kennen die reeds begonnen zijn of gaan beginnen. Het event is kosteloos, er is echter beperkte ruimte dus registreer snel!

Neem een laptop en de PDF van jouw laatste uitgave mee zodat deze tijdens de seminar, begeleid door onze experts, verrijkt kan worden.