Proudly presented by the Netherlands Embassy in Canada and Layar.

An introduction to the world of augmented reality and interactive print.

Layar is the world leader in augmented reality and interactive print and is a great example of a truly innovative Dutch company, constantly pushing back boundaries and upgrading their unique way of adding extra digital layers to any printed page.

Activate Print Toronto is a seminar for publishers, editors and media professionals who want to deliver more value to print readers and advertisers. At the seminar you will learn from Layar co-founder, Claire Boonstra, how easily you can combine digital with print, the added value it creates for readers and how it delivers more to advertisers. OMD, TBWA, Toronto Star and Postmedia Network will share their Layar Creator experiences and interactive lessons learned in print. Meet the experts and learn Layar Creator best practices alongside fellow professionals who have already begun to use Layar or are learning about it for the first time. The event is free, but there is limited space so register soon!

Have a laptop and a PDF of one of your latest printed pages so that during the seminar, guided by our experts, your print publication can be enriched.

Program

1:30pm Doors open
2:00pm Welcome – Wim Geerts, Ambassador of Kingdom of the Netherlands to Canada
2:05pm Layar Basics – Claire Boonstra, Layar Co-founder
2:20pm NISSAN Canada & Layar: Panellists discuss the development and implementation of a Layar campaign in Canada
3:00pm Q&A with Experts and Speakers – Nigel Newton, Layar Certified Expert

3:15pm Break

3:30pm Creating Effective Campaigns with Layar Creator – Claire Boonstra
4:00pm Demo: Creating Your First Campaign – Nigel Newton
4:45pm Closing – Claire Boonstra
5:00pm Drinks, hosted by Netherlands Consul General Hans Horbach

Send any questions or comments to Nigel Newton at seminar@layar.com.