Layar Creation Challenge
Layar recently released Layar Vision, an extension of the Layar platform enabling visual search on the mobile phone, recognizing real world objects and showing digital content on top of them. Users can view and interact with digital experiences by holding their phone over objects like posters, magazines and newspapers.
We organized the Layar Creation Challenge as a way to kickstart the Layar Vision launch by encouraging developers to create immersive Augmented Reality experiences with the beta client.
More than 200 developers registered for the Challenge. We reviewed many great submissions, but narrowed the list down to the 15 concepts that we believed best met the Challenge criteria. We featured these 15 finalists in the Layar Creation Challenge Short List PDF.
Our expert jury selected 10 of these concepts as winners, and awarded those developers a portion of the $55,000 prize money!
Try these concepts out yourself using the reference image page or watch a short demo of all 10 concepts in this winners mashup video.
Title: AR Posters - 1st Place ($15,000) Winner!
Developed by: Willem Veenstra/Zaphyrion
Description: Enhance digital promotion within posters for concerts, cultural events and movies.
AR Posters Provides a portal for uploading posters and allows promoters to add actions like “Visit Website,” “Watch Trailer,” “Tweet,” or ticket and prize giveaways to various types of posters and print media.
This concept increases the amount of interaction and information exchanged between a poster and potential customers.
URL: http://demo.zaphyrion.nl/ar-posters.com
Title: Buy it! - 2nd Place ($10,000) Winner!
Developed by: Antonio Aponte/Utopia.es
Description: Buy games, movies, music and other items by scanning product packaging.
Consumers can quickly compare prices between retailers and purchase items online using their phones.
This concept provides a direct channel for consumers to purchase items even when they’re outside of traditional retail environments.
URL: bit.ly/buyitar
Title: Food2You - 3rd Place ($7,500) Winner!
Developed by: Voxar Labs
Description: Order food from an interactive menu with ingredients and delivery options.
Consumers scan menu items to view more information and can quickly request delivery or find physical locations to visit.
This concept enhances ordinary delivery menus with additional details regarding prices, ingredients or even nutritional values, maximizing delivery and sales by reaching customers on-the-go.
URL: http://www.cin.ufpe.br/~voxarlabs/Home.html
Title: Fan Vision - 4th Place ($5,000) Winner!
Developed by: Kyle Thiel/Frontrunner Technologies
Description: View sports stats, highlights, scores and purchase souvenirs.
Users scan a special program ad or logo to quickly launch into stats and information or souvenir pages on their smartphones.
This concept offers sports fans a quick and easy portal to online stores to purchase items on their smartphones while attending live events or watching from home.
URL: bit.ly/nlHABw
Title: FoldAR - 5th Place ($5,000) Winner!
Developed by: David Stotijn
Description: View 3D models of items in a product catalog.
Consumers scan an image of a product and see it presented in 3D on their smartphone.
This concept provides customers with an exciting and immersive way to explore potential product purchases while browsing a catalog or print ad.
URL: http://www.linkedin.com/in/dstotijn
Title: DIBBS - 6th Place ($2,500) Winner!
Developed by: DPI Animation House
Description: Call “dibbs” on products for the chance to score exclusive deals.
Consumers scan images and call “dibbs” on relevant items for the opportunity to earn special deals toward purchases.
This concept enhances purchase interest in various items by generating a gamification and group deal element.
URL: http://www.dpi.nl
Title: They Live - 7th Place ($2,500) Winner!
Developed by: Richard Macias
Description: Get movie info by scanning posters and related materials.
Consumers scan movie posters to see them transformed into the world of the film, and can download wallpapers, get information or watch trailers.
This concept allows movie posters to not only advertise the films but to digitally absorb captivated consumers into the environment of a film.
URL: http://www.ingeniouseighty.com
Title: Bath Life Magazine - 8th Place ($2,500) Winner!
Developed by: Paul Lewis/Media Grand
Description: View the UK's first truly augmented magazine, enriched with 3D, audio, video and more.
Readers scan the pages of the magazine with their smartphone to discover convenient links, information and additional content.
This concept gives readers a truly unique and interactive experience unlike any other publication.
URL: http://mediagrand.co.uk
Title: Who Killed Guido? - 9th Place ($2,500) Winner!
Developed by: JD Gross
Description: Collect digitally-hidden clues at a crime scene and try to solve the Augmented Reality murder mystery.
Users scan specific parts of the scenes with their smartphones to uncover clues and information about the suspects to help them solve the mystery.
This concept demonstrates AR in a fun and interactive way, and the concept can be replicated for many different mysteries and stories.
URL: http://drakusdesigns.com
Title: ARCards - 10th Place ($2,500) Winner!
Developed by: Fred van Rijswijk/C2K
Description: Send and view personalized paper and digital greeting cards with audio, video and 3D animations.
ARCards supplies greeting card companies with a publishing environment and API necessary for sending augmented reality cards to their customers and reviewing statistics and analytics.
This concept adds a personalized touch, making greeting cards even more valuable and sentimental.
URL: http://www.varcards.com