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It's not a futuristic dream, it’s here now.

Augmented reality (AR) is cutting-edge technology that allows for a digitally enhanced view of the real world, connecting you with more meaningful content in your everyday life. With the camera and sensors in a smartphone or tablet, AR adds layers of digital information – videos, photos, sounds – directly on top of items in the world around us.

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Why Layar

What our customers say


"Integrating this technology into the pages of Inc. puts the magazine at the forefront of reader engagement opportunities – something that’s prized by both our readers and our marketing partners."

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Glacier Media

“This is a game changer. The Layar technology provides us the opportunity to increase newsprint’s utility to our readers and advertisers enabling immediate action.”

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“At a bare minimum, to have them be able to look at the ad, then just engage with it - even for 30 more seconds, even for 20 more seconds - that’s golden. You can’t buy that. Well, you can buy it now.”

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Publishers Weekly

“The Layar staff has been awesome and responsive to our needs as clients. We are looking forward to using Layar in editorial and advertising in the future.”

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Lonely Planet

"By linking our print guides into the web, to our digital products and services and to more dynamic and up-to-date content, this gives us the opportunity to be even more relevant and useful to travelers.”

More from Lonely Planet

Make augmented reality part
of your everyday life

From exploring a new city with helpful tips to discovering additional content within the pages of a magazine, the possibilities for AR are nearly endless.

With AR, it is easy to have a great digital experience on top of interactive magazines, ads, packaging, business cards and other items.

  • Explore a new city with helpful tips to discover even more
  • See videos play on top of advertising in magazines or on posters
  • Watch as food packaging comes alive with links to helpful recipes
  • Instantly buy items straight from your phone just by scanning your favorite magazine or catalog
  • Share an interesting article that you read immediately with your friends via social media

What the market says

2 billion smartphones

2 billion smartphones

IT Research company Gartner predicts that smartphone and tablet sales will increase to 1.2 billion this year and will top 2 billion by 2015.

$5.2 billion with AR

$5.2 billion with AR

According to Juniper Research, mobile augmented reality apps will generate nearly $300 million in revenues and reach $5.2 billion in 2017.

More likely to buy

More likely to buy

Hidden Creative revealed a 135% increase in likelihood to buy when viewing an AR version of a product versus looking at a product image.

AR has more value

AR has more value

AR has a positive impact on value perception - with a survey participants valuing the AR product 33% higher than the non AR product.

Ready to see what Layar can do for your business?

Why Layar