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Geo Layer SFMOMA

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Layer ID: sfmoma
by Will Pappenheimer and John Craig Freeman


Experience a creative reimagining of SFMOMA’s future through an artist-conceived augmented reality mobile application. Developed by Brooklyn-based duo Will Pappenheimer and John Craig Freeman, the public art “app-arition” is both an interactive and an animated interpretation of the art, architecture and potential future experience of the new museum building. Visualized through a constantly moving assemblage of the museum’s physical and existential parts, the SFMOMA AR app opens the museum up to the virtual world and reflects on its potential existence as a fluid network and beacon for the surrounding community.

Architecture/Landscape/Interiors by Snøhetta.

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