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The Latest Layar News

NEW: LAYAR CAMPAIGNS TAKE MULTIPLE TOP HONORS
AT 2014 GREAT IDEA AWARDS

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Press Releases

OGC Interoperability

The Open Geospatial Consortium (OGC) invites all mobile developers, location data providers, network operators and LBS service users to an exciting seminar and reception that will be held from 0900 to 1500 on 25 February 2014 in Barcelona, Spain at the Institut Cartogràfic de Catalunya (ICC) during the Mobile World Congress.

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Layar Creator 2.0

Layar, the world’s number one provider of Interactive Print products and services, today announced a significant update to the Layar Creator. The company’s SaaS solution for creating, publishing and monitoring Interactive Print campaigns is currently used by over 80,000 publishers, brands and marketeers around the world.

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Layar for Glass

Layar today announced the availability of its industry leading mobile app on Google Glass. Glass users can go to Layar.com/Glass to download the app and see instructions for how to install it. By just saying “Ok, Glass. Scan this,” users can easily view any of the platform’s over 200,000 Interactive Print pages and 6,000 location-based Geo Layers.

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Canadian Newspaper Awards

Layar today announced that three separate campaigns featuring Layar’s Interactive Print have been awarded five prizes at the 2014 Great Idea Awards. The awards, given to local and national newspapers for excellence in promotion and marketing, include three 1st place prizes for Layar-enabled campaigns from The Toronto Star and Glacier Media.

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Latest Examples

Sean Paul

Advertising / Marketing  

Groove with Sean Paul's interactive album cover!

Toronto Star

Publishing - Newspapers  

"Go Beyond" with Nissan and Layar!

Fila

Advertising / Marketing  

Interactive Fila ad in FASHION Magazine

Glamour Russia

Publishing - Magazines  

Explore the interactive pages of the Russian Glamour Magazine.

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