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Promoting the Importance of Public Libraries with Augmented Reality

Chris Cameron August 24, 2015

The Reading & Writing Foundation (RWF), an organization based in the Netherlands, has recently used the Layar Creator to make use of Augmented Reality in its communications.

In an effort to raise awareness of the importance of public libraries as modern learning hubs, RWF has launched Public Libraries 2020 (PL2020). The project aims to spark a movement recognizing and supporting the contributions of public libraries, focusing on three areas: social inclusion, digital inclusion and lifelong learning.

This June, the organization launched the (e)publication “Libraries Change Lives”, a collection of interesting data insights and inspiring stories from libraries across Europe. The goal of the digital publication was to bring the importance of the work of libraries closer to both the public and the policy makers, and now RWF has published a print version complete with Augmented Reality features from Layar.

“This publication aims to bring alive the stories of some of the 100 million people who use library services in Europe every year. Adding the AR video functionality allowed us to bring their stories even closer to the readers,” said Ilona Kish, Public Libraries 2020 Programme Director at the Reading & Writing Foundation.

Readers can use the Layar App by scanning the pages of the book to access videos of individuals from all parts of Europe who share their experiences with public libraries. One features a man from Ireland who discovered his local library when he was looking to improve his digital skills. Another tells the story of a blind man from Bulgaria who was able to take technology training courses thanks to his library, greatly impacting his future.

Permalink: www.layar.com/news/blog/584

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“Beautiful Holland” Showcases Dutch Beauty with Layar

Chris Cameron July 20, 2015

Gerard Lakwijk, publisher of several books about various locations in the Netherlands, has taken it upon himself to compile an all-encompassing anthology of the country’s past, present and future. The book, Beautiful Holland, features pages and pages of lavish photos and illustrations of the country’s scenery – all of which has been made interactive with Augmented Reality.

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Permalink: www.layar.com/news/blog/583

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Charity Scavenger Hunt Features AR Clues with Layar

Chris Cameron July 15, 2015

This weekend, a group of adventurers in London will take part in AdventureRace.London, a multi-team scavenger hunt contest to benefit charity. But this hunt will be much more unique than any other, as contestants will need to unlock some clues with the help of the Layar App and augmented reality.

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Permalink: www.layar.com/news/blog/582

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Making the Switch from Metaio? We’ve Got You Covered

Chris Cameron July 6, 2015

Just over a month ago, the news broke that Metaio, a fellow Augmented Reality provider, had stopped selling its services and had been acquired by Apple. Since then we’ve received a lot of messages from Metaio users inquiring about what Layar has to offer. With that in mind, we’ve created a helpful guide for anyone looking to transition from Metaio.

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Permalink: www.layar.com/news/blog/581

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Magnetic & Istanbul Chamber of Commerce Brings City’s Landmarks to Cannes Real Estate Expo

Chris Cameron June 23, 2015

Earlier this year, we featured Layar Partner Network member Magnetic London in our Partner Spotlight, showcasing some of the amazing campaigns the agency had launched in 2014. So far, 2015 is turning out to be a big year for them as well.

In February, Magnetic London was appointed as the official designers for Istanbul Chamber of Commerce’s “Istanbul Pavilion” at MIPIM (The International Market for Real Estate Professionals) by THEPARTNERS, the executive producer of the campaign. MIPIM is the world’s most prestigious real estate exposition, held in Cannes, France. To help advance the event’s theme of “Digital Revolution,” the agency heavily incorporated Augmented Reality with Layar into the pavilion experience.

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Permalink: www.layar.com/news/blog/580

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