U.K. Department Store Chain House of Fraser Gives Customers Unique Shopping Experience with Layar SDK

Chris Cameron September 29, 2015

House of Fraser, one the U.K.’s largest premium department store chains, is now offering its customers a unique mobile shopping experience with Augmented Reality (AR) technology from Layar.

By integrating the powerful Layar SDK into its existing mobile app, House of Fraser now allows customers to “Scan to Explore” and shop for products directly from its catalogue through AR. Customers can quickly shop and access immersive content, like videos, music 3D product previews, recipes and lookbooks.

The Layar SDK allows for a seamless integration of AR technology into existing mobile applications. House of Fraser also used the app commerce platform Poq to quickly and easily create a customized mobile AR experience for their customers.

“This initiative is another example of how House of Fraser is using apps to create multichannel experiences that transcend the mobile web,” said Andy Hardin, Chief Customer Officer at House of Fraser. “Thanks to our partnership with Poq, we were able to integrate Layar AR SDK into our apps quickly and seamlessly.”

“We are excited to see House of Fraser spearhead the transformation of U.K. retail by taking advantage of innovative technologies that the app commerce ecosystem has to offer,” said Øyvind Henriksen, Co-founder and CEO of Poq. “The architecture of our SaaS platform allows us to integrate cutting-edge mobile technologies like the Layar SDK quickly, without compromising the performance of the apps.”

It’s great to see such a premium department store chain embracing cutting-edge Augmented Reality technology to reach shoppers in new and exciting ways. If you’re in the U.K. you can download the new House of Fraser app or use the Layar App to give it a try on some of these example pages.


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Drive Creative Studio Inspires AIJA Congress with Harry Potter-Themed AR Experiences

Chris Cameron September 28, 2015

For its 53rd Annual Congress, the AIJA – the International Association of Young Lawyers – employed the services of Drive Creative Studio Ltd to help add some digital excitement to the event, which was given a Harry Potter-inspired wizardry and magic theme.

To make something truly magical, Drive used Layar’s Augmented Reality technology to make special print items jump to life with digital content. Various materials were conceptualized and produced for the event such as a commemorative wizardry newspaper, banners in support of two Quidditch teams, Wanted Wizard posters, directional signage, village fête game posters and a special entry ticket.

Layar’s technology was used to bring the posters and newspaper to life, revealing hidden, secret content such as videos, polling widgets to vote on your favorite Quidditch team, or the solution to a head-scratching riddle.

“We put lots of love and attention into our work and are always looking to push the boundaries of the brief,” says Jon Price, Creative Director at Drive. “We brought the idea of incorporating Augmented Reality to the client by creating some test examples. The final campaign had multiple AR elements but the Wanted Wizard poster in particular used it to great effect, mimicking the moving posters in the Harry Potter films. This was used to answer a riddle hidden in the vintage-style newspaper.”

“The event was a tremendous success and everyone loved the newspaper and Drive’s creative work,” said Jennifer Maxwell of the AIJA Congress Organizing Committee. “We distributed the newspaper at London Waterloo Station and found it hard to keep the general public from getting their hands on it! It was great to see over 500 people waiting for their train while engrossed in our newspaper and experiencing the hidden AR secrets.”

To try it out yourself, head over to our Client Examples page and scan the images with Layar!


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Promoting the Importance of Public Libraries with Augmented Reality

Chris Cameron August 24, 2015

The Reading & Writing Foundation (RWF), an organization based in the Netherlands, has recently used the Layar Creator to make use of Augmented Reality in its communications.

In an effort to raise awareness of the importance of public libraries as modern learning hubs, RWF has launched Public Libraries 2020 (PL2020). The project aims to spark a movement recognizing and supporting the contributions of public libraries, focusing on three areas: social inclusion, digital inclusion and lifelong learning.

This June, the organization launched the (e)publication “Libraries Change Lives”, a collection of interesting data insights and inspiring stories from libraries across Europe. The goal of the digital publication was to bring the importance of the work of libraries closer to both the public and the policy makers, and now RWF has published a print version complete with Augmented Reality features from Layar.

“This publication aims to bring alive the stories of some of the 100 million people who use library services in Europe every year. Adding the AR video functionality allowed us to bring their stories even closer to the readers,” said Ilona Kish, Public Libraries 2020 Programme Director at the Reading & Writing Foundation.

Readers can use the Layar App by scanning the pages of the book to access videos of individuals from all parts of Europe who share their experiences with public libraries. One features a man from Ireland who discovered his local library when he was looking to improve his digital skills. Another tells the story of a blind man from Bulgaria who was able to take technology training courses thanks to his library, greatly impacting his future.


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“Beautiful Holland” Showcases Dutch Beauty with Layar

Chris Cameron July 20, 2015

Gerard Lakwijk, publisher of several books about various locations in the Netherlands, has taken it upon himself to compile an all-encompassing anthology of the country’s past, present and future. The book, Beautiful Holland, features pages and pages of lavish photos and illustrations of the country’s scenery – all of which has been made interactive with Augmented Reality.

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Charity Scavenger Hunt Features AR Clues with Layar

Chris Cameron July 15, 2015

This weekend, a group of adventurers in London will take part in AdventureRace.London, a multi-team scavenger hunt contest to benefit charity. But this hunt will be much more unique than any other, as contestants will need to unlock some clues with the help of the Layar App and augmented reality.

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