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Layar Reality Browser 2.1 launched

Rhymo August 29, 2009

We just uploaded an updated version of our browser. Next to some little bug fixes (thanks everyone for your feedback) we added some cool new sharing features.

IMPORTANT MESSAGE: We also removed the “forward lock” making it possible for people with a developer phone to download Layar as well. As a consequence it is impossible to update your current Layar application. So please remove it before you upgrade. We are sorry for this but the “forward lock” was making our life very complicated. Better to do this move now than later. Please share the message by retweeting. Thanks!

New feature 1: Share a layer:

You can now send a layer to your friends. Every layer has a unique URL. If you have this version of Layar installed and you see a Layar Link in for example Twitter you can just click it and it will open that specific layer in the Layar Reality Browser. Isn’t that cool?


(These are the menu options)


(Share a layer how you prefer it)

New feature 2: Share Layar screenshots:

Whenever you are in a situation that you see something in Layar that you really need to share, just click screenshot under the menu button. It makes a screenhot and enables you to share it via the mechanism of choice (Email, Picasa, Pixelpipe).


(Check if your screenshot is cool enough to share. This one is clearly not! hehe)


(Share it with the world)


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Layar in Barcelona

Rhymo August 28, 2009

Big thanks to the guys from!

They made a great demonstration video of the application. It’s probably the best demo video showing all functionalities of Layar.

No idea what they are saying bytheway.. ;-) I hope they liked the application.


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Invitation to the Layar developers conference call

Redactie August 27, 2009

All the developers are invited to talk to the Layar team next week, to discuss  building layers. If you are not a developer yet, go to to read the documentation and request a key.

For who
All Layar developers who are (starting to) build layers, There’s a limit of 15 people on the call, so it’s first come first served.

Q&A with regard to building layers; General update

Help you build your layers via an informal live discussion

Confcall 1. Tuesday, September 01 at 02:00 PM CEST
Confcall 2. Thursday, September 03 at 07:00 PM CEST.
Choose day/timing most convenient for you (for time differences look at

Confcall 1

1.  Please join my meeting, Tuesday, September 01 at 02:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 2 8014 4936
Austria: +43 7 20881404
Belgium: +32 42 68 0697
Canada: +1 416 800 9291
Denmark: +45 69 91 88 66
Finland: +358 942 415 782
France: +33 182 880 460
Germany: +49 892 2061 166
Ireland: +353 14 845 980
Italy: +39 0247921240
Netherlands: +31  208 080 383
New Zealand: +64 9 985 3563
Norway: +47 21 04 29 10
Spain: +34 931816670
Sweden: +46  852 503 471
Switzerland: +41 435 0167 10
United Kingdom: +44 203 355 7648
United States: +1 516 453 0013
Access Code: 479-371-658
Audio PIN: Shown after joining the meeting

Meeting ID: 479-371-658

Confcall 2
1.  Please join my meeting, Thursday, September 03 at 07:00 PM CEST.

2.  Use your microphone and speakers (VoIP) - a headset is recommended. Or, call in using your telephone.

Australia: +61 7 3123 6030
Austria: +43  7 20881407
Belgium: +32 28 08 4297
Canada: +1 778 785 0724
Denmark: +45 69 91 88 70
Finland: +358 942 599 697
France: +33 182 880 463
Germany: +49 892 2061 169
Ireland: +353 14 845 983
Italy: +39 0553989569
Netherlands: +31  208 080 385
New Zealand: +64 4 974 7216
Norway: +47 21 04 29 13
Spain: +34 955329911
Sweden: +46 313 613 559
Switzerland: +41 225 3314 55
United Kingdom: +44 203 318 4725
United States: 626-521-0010
Access Code: 139-279-058
Audio PIN: Shown after joining the meeting

Meeting ID: 139-279-058

Speak to you soon!


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Augmenting Your Brain with Smartphones and Semantic Technologies

Maarten Lens-FitzGerald August 26, 2009

picture-14Now that’s a funky title, isn’t it! It’s a proposed panel by Steve Brown for the SXSW conference in 2010. Layar is invited to be part of this. In order for it to happen we need your vote: Please go here, register and vote for the panel.

Jeff Smith, Co-Founder and CEO of Smule (Ocarina & Sonic Lighter)
Maarten Lens-Fitzgerald, Co-Founder of Layar, (Augmented reality)
Nova Spivack, Founder and CEO of Twine (Leading semantic web company)
Steve Brown, Co-Founder and CEO of 3banana (Smartphone application innovator)

We all have two brains: one in our head and one in our pocket. At least one is getting smarter every day. How can we augment the squishy one? Learn how context-aware mobile devices connecting to semantic web services can give you ESP and untold powers.

Questions Answered

1. What are semantic web technologies?
2. What is augmented reality?
3. How can I augment my brain with technology?
4. How does context awareness change every application?
5. What is the bridge between human brains and silicon brains?
6. How will new media and semantic technology make me smarter?
7. What is brain plasticity?
8. How might semantic mobile technology change my brain?
9. What are the best use cases to illustrate the power and potential to augment our brains?
10. What happens when we connect a billion brains using mobile and semantic technology?


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Twitterers eager on Layar

Jaqueline Heijn August 23, 2009

Are you interested in exchanging your Layar experiences with other users? Or want to share your ideas for new layers? Then follow @layarmobile on Twitter!

Layar founders Raimo van der Klein, Claire Boonstra and Maarten Lens-Fitzgerald also post their thoughts on Twitter. You can follow them at: @rhymo, @claireboo and @dutchcowboy.

racchioIs trying #Layar on his #android phone and is amazed!
RobIsItI think this is the killer application for mobile, local information
AndrewBonnerAugmented reality looks awesome!
comgoranI just saw a youtube clip about Layar. Wow. The future is here! Im so going to get a Hero all thanks to you!
jvandisseldorpJust tested out Layar on Android and saw my own house in augmented reality through Funda feed. Very cool!
HendrikCBosYesterday I saw it in real and it worked beautifully, layar is still King Marketing & AR
MBerman1I played with the layar phone at the office. It really is incredible.
marcfonteijnBuffy the Vampire #layar … ;)
netherlandyPlaying with layar on Android. Augmented reality is fun! Halifax needs more layers.
tomklaver#layar is the first pants tighteningly cool thing for the iPhone 3gs. The term killer app doesn’t quite express how excited I am
herbertherbertThis tech’s just awesome.
infophageJust tested #Layar Reality Browser for Android Just amazing, it’s one of those Science Fiction moments :-)
sarisignorelliI’m so excited about #Layar ! Imagine the possibilities.
leoverdonckBeen to #layar 2.0 ….Impressed….
csoren#Layar for Android is seriously impressive!
paulusveltmanThx for yet another awesome event. Loved Bruce and was impressed by all #layar announcements.
jspinneyvery very very cool AR stuff coming out of #Layar unveiling in Amsterdam
andrevanhoepenZiet er strak uit dat Layar:)
tuzonghuaAndroid Layar reality browser is back out on the Market. Sweet!
danischoutenwe got a winner.
doxarasHilarious. Samsung provides with Galaxy a custom layer for Durex points of sale in Amsterdam.
marcfonteijnI will bet you a big yellow smily that a pacman #layar will be just THE killer #layar
benjamiImpressed with Layar
nasnl105 layars (soon) is impressive in just 2 months
micheloptlandtNext version of #Layar looks nice. Process for adding and publishing a new layer looks pretty straightforward.
delchonessI was quoted at #layar next. holy cow! ;-)
thedocTrying out Layar for Android. Awesome stuff.
maartenkesLayar heeft “quite a buzz” veroorzaakt, rode hoed barst zowat uit z’n voegen
dymetzerThe Layar App for Droid is pretty impressive
nymphobraniacAn Augmented Reality browser for Android and iPhone 3GS? This is a game changer
damonoehlmanLayar is the first app to really make me want an android based phone.
mayito97did you try layar at the strip its insane especially twitmondo
jogonzalJust discovered Layar. Its creepy but cool.
alwaystyredChilling in the yard, checking out Android apps! Get involved with Layar, looks ace!
thelazzyoneLayar for android is amazing! I love that it is some many different augmented reality apps in one.
jeffbereznyis perplexed by layar reality browser. 2.0 check it out!
thethomaspetersLayar shows the Augmented Reality - This is getting fun! WoW - how fast we are advancing
tompolkLayar looks to have all ingredients to be THE mobile marketing delivery platform.
uniquelyericabout time android getting some better apps… is hot as HELL!!!
negativekMmm, Twitter plus Layar really is sexy.
thesreichertLayar looks pretty damn cool…
wonvankalsbeekGEWELDIG: augmented reality for Android
ivansmiththis thing looks pretty cool
ibsmohammedWow…layar is a very impressive app
michaeljbyersDownloaded Layar for my phone last night. It looked great, I think Augmented Reality (AR) is going to be BIG!!
kiteatonJust concluded speaking with Maarten Lens-Fitzgerald of Layar—a very cool guy, with a very cool app.
baslangenbergLayar is de shit!
theokroeseLayar, the next generation of interaction, pretty cool
r3vmixmanThis new app on my phone is awesome. Its called “Layar” and it let’s me find people near me using twitter, reviews, shops, etc. Fun stuff.
orchardonlineLayar Reality Browser - it’s augmented reality taken to the next level…
digisalwow Layar for the G1 is pretty awesome. Brightkite has a featured layer. so cool.
zlpLayar augmented reality browser for your phone… UNREAL…
gartenbergThanks to @Rhymo I’m now augmenting my reality with Layar. One of the coolest mobile apps. EVER.
asgodfreyLayar’s gone global. Sooooo happy. Apple still doesn’t support video API’s for iPhone. Soooooo angry.
appholicLayar is great! Makes places a lot more interesting! Gonna stroll in NYC to play w/ it some more! Gotta bring my charger tho’!
simondsGoing to walk around downtown and play with Layar, new augmented reality browser. Only on Android for now (suck it iPhone).
snafilterCan’t wait to try out Layar and the Trulia Layer next time we go house shopping! Goosebumps I tell you, goosebumps! Augemented Reality


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