Layar launches world’s first Augmented Reality content store

Maarten Lens-FitzGerald April 28, 2010

Amsterdam, April 28th 2010. Today Layar introduces a new revenue stream in Augmented Reality. Publishers on the Layar platform now have the possibility to offer priced Augmented Reality experiences on multiple mobile platforms such as iPhone and Android. The content store is seamlessly integrated into the Layar Reality Browser, which is already used on more than 1.6 million mobile devices globally.

The Layar Payment Platform is setup to support multiple payment providers and multiple currencies, ready to serve the different local markets. Layar deals with legal, administrative and tax rules enabling the publisher to focus on their core activities: creating valuable experiences. The first payment provider is PayPal, supporting payments to residents of United States, United Kingdom, Canada and Australia. More countries, currencies, payment methods and payment providers will be added regularly.

Any publisher ready to start exploring the medium and monetizing their content can go to

The first publishers to seize the opportunity include among others:
  • Berlitz City Guides: Berlitz helps people experience the city’s highlights: the best attractions, coziest restaurants, most comfortable hotels, coolest places to shop and most fashionable nightlife.
  • Mouse Reality for Disney World and Disneyland: Helps find and navigate all attractions, shows, shops, dinning, transportation, and more in Disneyland and Disney World.
  • EyeTour: Explore Puerto Rico’s natural beauty and rich cultural heritage through exclusive video content of historical sites, museums, restaurants, parks and more.
  • UK sold prices: ‘Sold House Price Data 2010’ - Check the latest UK residential Sold Price information as recorded by the Land Registry while on the move.

Raimo van der Klein, CEO of Layar: “We have built a great future proof platform that will make Augmented Reality a flourishing marketplace for content, services and goods. Seeing the current interest from especially the retail, tourism and gaming industry we are sure this will fuel the growth of the Augmented Reality medium even further.”

Hubert Haarmann, Director eBusiness of Langenscheidt: “For Berlitz Publishing this is a great opportunity to forge ahead in the new medium of Augmented Reality using Layar. It helps us sell products successfully, now and in the future.”

Publishers can start selling their content without upfront investments. Layar facilitates payments between the end-user and the publisher. Publishers receive 60% of the net proceeds. The costs for the platform, legal, administration, banking and others are covered by the remaining 40%.

Android users who are residents of United States, United Kingdom, Canada or Australia can start buying layers right now after installing the new version of the Layar Augmented Reality Browser. The iPhone update is soon to follow.

About Layar Layar is world’s leading Augmented Reality Platform on mobile. The Layar Reality Browser currently has more than 1.6 million users and comes pre-installed on tens of millions of phones from leading handset manufacturers and carriers by the end of the year. Over 500 layers are published on the Layar Platform with over 2000 in development. These layers are developed by the global community of 3000 Layar publishers and producers, and by leading brands and agencies. Layar is located in Amsterdam, The Netherlands. The company is funded and has 32 employees.

The free Layar Reality Browser is available on Android devices and iPhone 3GS. The Layar Platform is available for anyone to create their own Augmented Reality experiences on.

Layar, see the world

Find more information and screen shots at: and
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