Today iPhone users can buy paid layers with the latest release of the Layar Reality Browser. Download now, its available from the Apple App store. The iPhone release follows the release for Android of less then 4 weeks ago.

The Augmented Reality content store with its paid layers offers publishers a way to monetize their content and offers users more variety and quality in layers available.

The first payment provider is Paypal. The store is setup to support payments to residents of United States, United Kingdom, Canada and Australia. More countries, currencies, payment methods and providers will be added regularly.

Publishers ready to start exploring the medium and monetizing their content can go to http://site.layar.com/create.

Examples of the fast growing paid layers collection
Spotcrime (USA), Sold House Price Data 2010, Walt Disney World, Album Cover Atlas, Dinosaurs, Disneyland, Explore South Africa, Greeting Cards, EyeTour Puerto Rico, Rhône-Alpes Tourisme Guides, TripSay and several Berlitz UK Travel Guides.