Layer of the week: Shop till you drop in the new Hostage virtual shopping layer

Redactie May 30, 2010

You could already find the best sales with the Sales Locator or Local Sale Finder layers, buy things through the eLay Mobile Marketplace layer, or see what people around you bought with the layer. Now you can even walk into the Augmented Reality Hostage shop, and buy street wear from the French brand Hostage Wear. Layar developers take shopping to the next level.

The Hostage layer is a 3D shop linked to Hostage Wear’s existing e-shop and is a crossover between a real store and a webshop. We talked to the creator Herve Pellarin from to explain us about this new shopping experience.

What’s the difference between a webshop and this new virtual shop in Layar?

Herve: “The main difference, is the fact that you have to go to a specific location where the virtual shop is located, to see and buy the products (at least in the distance radius of the layer). These shops can exist anywhere, but at the same time are set to specific locations. This new online shopping approach offers many possibilities for creating special events or private sales around the Augmented Reality shop. For example: ‘Meet Hostage Wear Saturday May 29th from 8AM to 8PM on Broadway for a private sale.’ Users and customers will share an AR experience, but also a common happening at the same location.”

What inspired you to create a virtual shop in a layer?

Herve: “The whole idea is based on a simple question: Why should famous brands be the only one who can open shops in famous avenues of the world? Why could an unknow brand not have its own shop on these same famous avenues? In a layer, any shop can exist at any point, so smaller shops can open their virtual shops in the biggest avenues.”

So far, the Hostage shop has opened its virtual doors at the following places all over the world:

L.A (Venice Beach)
Moscow (Red Square)
Paris (Les Halles)
Paris (Trocadero)
London (Piccadilly Circus)
Barcelona (Fuente Mágica)
Tokyo (Harajuku)
Santa-Clara (Convention Center)
N.Y (Madison Square Park)
Chicago (Millenium Park)
Beijing (Forbidden City)
Amsterdam (Rietland Park)
Sydney (Opera House)
Cape Town (Mouille Point)
Geneva (Jardin Anglais)
Dubai (Jumeirah Beach)
Seattle (Amazon HQ Park)
Argonay (Soccer field)
Madrid (Puerta del Sol)
Rome (san marco place)
Berlin( Wichertstraße)
Marseille (Avenue du Prado)

Herve: “The shop will be extended in the future, so stay tuned ;)”

Other things you’d like to share:

Herve: “Thanks Layar, for providing such an incredible tool, imagination will soon be the only limit…”

Email this article


  1. Great job Herve!

    I will definitely go to Amsterdam (Rietland Park) to check it out!

  2. thxx a lot :)))) you ll see there are some nice tshirt!

  3. Really coooool, prices for renting shop floor meters in the most popular malls will drop! Flash-shopping, not flash-mobbing

  4. also joeren, open bigger shop facing your concurents one, and open 7/7 24/24 :)

  5. Obejrzyjcie na galerie tych super dziewczyn . Podobno same polskie amatorki. Swoja droga gdzies na tej stronce ogladałem znana polska amatorke , chyba Kasia.
    Fajna laska z niej , ciekawe czy sie dorobila swoim cialem , ale jak tu wrocic do pl? Widzieliscie gdzies na innych stronach laski z pl , jesli tak to prosze o linki do fotek. Zapraszam do dyskusji. Fajne laski amatorki i filmiki erotyczne na blogu erotycznym. Ogladaj sprosne fotki polskich laseczek. Visit my site.

  6. Thanks quest of the allowable view, I learned a portion about me, interesting. Next but I would beg in the interest more details.

  7. Unusually assets c incriminating evidence blog, lots of inviting tips I found here a explanation to their problems. Gather with me and the the human race of casino gambling, you can gain a drawing lots!

  8. Offer you because of this way in, you can stumble on here varied useful details. I invite you all someone is concerned watching movies xxx.

  9. I can not participate now in discussion - it is very occupied. But I will return - I will necessarily write that I think on this question.

    P.S. Please review <a href="">icons</a>

  10. I recommend to you to visit a site on which there is a lot of information on a theme interesting you.

    P.S. Please review <a href="">icons</a>

  11. I congratulate, a remarkable idea

    P.S. Plaese review <a href="">icons</a>

Your comment

We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.