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Event Video 4: The Community Creating the New Medium

Maarten Lens-FitzGerald June 22, 2010

Video of the presentation by Claire Boonstra, co-founder & head of content & community, at the Layar NEXT Event, June 18th 2010. She talks about the milestones the Layar community has reached and the news big content partners like National Geographic and Quiznos.



Layer Partner Network member TAB World Media also took the stage as well as DnL Productions to talk about their successful business using Layar.





Layar Platform grows to 1.000 layers published, covering every country in the world
This week Layar reached three major milestones: 1.000 layers published, 3.000 layers in testing and 4.000 active developers. The platform growth has now accelerated to over 20% per month. These layers bring augmented content to every country in the world.



The Layar Partner Network, consisting of companies fully dedicated to developing layers, has grown to 20 members across the globe. The newest member, Dongyub Lee of DnL Productions in South-Korea explained on stage why his company chose to be fully committed to Layar with 4 dedicated developers and 3D artists.



The latest brand to announce their commitment to use Layar’s AR is National Geographic. At the event, Katie Juhl, Manager of Mobile at National Geographic shared how they will use Layar to provide better learning and travel experiences for their audience.


National Geographic on Layar with the Washington Monument





Katie Juhl, Manager of Mobile at National Geographic on using Layar to provide better learning experiences

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