Event Video 5: Lets Talk Product – Usage, Floaticons and Kooaba
This is the last video of Layar’s one year anniversary event. CEO Raimo van der Klein talks product. He discusses the latest usage statistics, introduces the latest addition to the Layar experience called Floaticons and announces the partnership with Kooaba.
See the whole news round-up from the anniversary event here.
Layar’s usage shows growth and maturity with 700K active users
In the last 6 months 1.6 million people used Layar at least once. The active user base amounts to 716.000 people who used Layar in the past 30 days. The Layar Reality Browser is moving from a cool application to show friends to an application that is a service of value in daily life.
More layers are being discovered with the content discovery mechanism called Stream. The addition of Stream to the Layar Reality Browser resulted in 40% of the users opening at least 3 layers, compared to 23% in previous versions.
Graph: Average amount of Layers opened by users
Layar adds AR messaging with cool 3D Floaticons
Today we announced that our users will be able to express themselves by placing objects in the mass medium of Augmented Reality. The first “species” of objects that come alive in Layar are animated 3D objects called Floaticons. Users express themselves and leave messages using Floaticons.
There are several series, such as Floatos Locos, Robots 3000, Classic Monsters, Sparkle & Shine and a special World Cup series representing all participating countries. Hundreds of these Floaticons will be made available for all types of messages.
To ensure that only relevant messages remain visible over time, we gave each Floaticon a limited lifespan, indicated as “health”. The health of a Floaticon can be prolonged by feeding it a cookie.
Floaticons are Layar’s first step into the business of Digital Goods. Next week we will make a beta client available to our developers. We expect to launch Floaticons to the public in July.
Messaging with Layar Floaticons
Kooaba announced as partner in Image Recognition
Image Recognition is a key part of the Augmented Reality roadmap. Layar will integrate the world of geo-located AR and image recognition into one compelling service.
Kooaba, a leading company in visual search, based in Zurich, Switzerland, will provide the technology. This capabitity opens up a world of new possibilities, including indoor usage and launching AR from a billboard, video or product. Expected launch is scheduled for Q4 2010.
Announcement video Kooaba