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Layer of the week: Moby layer

maurice groenhart July 9, 2010

Mobypicture logo



People all around the world share their adventures using Mobypicture to all their social networks. From their mobile phone they easily upload photos, video and audio to their friends on networks like Twitter, Facebook, Flickr, their blog and numerous other social sites and services.






Why build a layer on top of MobyPictures API
Remco: The Moby layer lets you explore the latest picture and video postings of other Moby users nearest to you. You can view the content through the mobile phones’ camera in Augmented Reality, or on a map and there is a List view. Clicking the content gives you more info (comments etc.) and options; the routing how to get to the spot where the picture was taken and a link to the content on the Mobypicture website, where the user can get more info and leave a comment themselves.



In which way is this layer an added value for the services of MobyPicture
Remco: The layer proposition is a powerful solution to engage visitors of events and exploration of brand related content, bringing realtime experiences to like minded people instantly.



screenshotWhat can we expect in the near future from TAB worldmedia
Remco: Today we  launched the first brand extension of the Moby layer for Rabobank Tour de France. This branded Mobypicture layer is part of the MobyNow solution, the social media content aggregation platform Mobypicture recently launched as a managed service helping publishers and brands to regain control of the social media conversation.



The Branded RaboNow layer lets you explore the content around you in augmented reality. Showing you the latest photo and video Mobypicture postings and Twitter updates of the Rabosport Cycling teams and those of the Press and all Fans, nearest to you. The Layer shows all the location tagged content of the realtime platform Rabosport Now.



Mathys  van Abbe, founder of Mobypicture, comments: “The branded Mobypicture Layer solution enables brands to become part of user experiences in realtime. It’s contextual, value added and non intrustive.”

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