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HOPPALA! Augmentation launched

maurice groenhart July 15, 2010

Today Hoppala, one of the members of the Layar Partner Network, launched a tool called Augmentation. Augmentation provides an easy way for non-technical creatives to start experimenting with Augmented Reality on Layar.

HOPPALA! Augmentation comes with a full screen map interface to place and edit augments all around the world. Upload your images and icons, audio, video and 3D multimedia content with just some mouse clicks and add it to your personalized inventory in the cloud. HOPPALA! Augmentation even does the hosting for you. It simply runs in your browser, there’s no software installation required and no coding needed at all. We talked to Marc Rene Gardeya from Hoppala.

Why did you create augmentation on top of Layars API?
HOPPALA! Augmentation started as an internal test tool. The more layers we built, the more we needed to test certain use cases and scenarios. It turned out to be pretty unhandy to manually edit some source code everytime we wanted to check the effect of some parameter changes. So we created a graphical user interface. During that time we met a lot of people who told us they would so much like to step into AR and Layar but just don’t know how to do it technically. Our goal was to open AR content creation to non-technical people.

Why should non-technical people use your tools, next to the fact that it’s easy?

With HOPPALA! Augmentation non-technical people can concentrate on their strengths and just be creative. That’s why HOPPALA! Augmentation provides all the multimedia features supported by Layar, e.g. audio, video and 3D. Finally there is no more technical hurdle in the way. Everybody can create an account and start experimenting immediately. And it’s free!

What do you expect of augmentation in terms of layers created by non-technical people?
HOPPALA! Augmentation opens up the augmented reality community to a much wider audience and encourages engagement of creatives from different industries. I’m very excited to see creatives contributing a very new spin. Opening doors for non-techs will certainly enrich and speed up the overall content creation progress. HOPPALA! Augmentation is the incubator for a whole lot of new ideas in Augmented Reality.

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