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Layer of the week: Quiznos, with 3D texture animation

maurice groenhart July 23, 2010

The layer of this week is the first layer that has been published on our Augmented Reality platform which has 3D texture animations. Quiznos, a big fast food restaurant in the United States and Canada, is specialized in toasted sandwiches used the Layar platform for their campaign. The Quiznos layer includes a store locator, several videos, animated 3D and location based coupons. We talked to Mathijs Gajentaan from Winvolve who developed this layer for Quiznos.

How did you manage to get a brand this big on board? First and foremost: Showing them what’s possible. At the outset of most projects, our clients will have an idea of what they want to achieve. But when we’re given the opportunity to unleash our passion for our technology and really show them what’s possible, that’s typically when great things happen. Ultimately it is those case studies that help us attract new clients.

Was Quinzos familiar with the Layar concept? They were keen on AR, and found Layar to be the perfect solution.

What is the added value of this layer for Quiznos? For this question I asked Quiznos for a quote because they can explain the added value for Quiznos the best

Tim Kraus,  Interactive Marketing Manager Quiznos: “The added value of Layar to Quiznos is keeping our brand relevant. As more people use their smart phones to connect with their world, we need to make sure we have a presence in that world without appearing spammy. Location Based apps like Layar is a great fit for Quiznos. In addition, this app allows us to pull in people from demographics we may not have targeted before.”

Your worlds first with 3D animation within a Layar. Was it hard to realize this? We really saw this as a great opportunity. Our animation specialists worked on Movies, Games and Architecture before and were very excited and motivated to develop something amazing using 3D models and animations for the Layar platform. On the technical implementation side we also recieved help from our partner
What can we expect from Winvolve in the near future? Important for us is helping people develop a better understanding of Augmented Reality technology and its possibilities. You can expect us to play a role in that through projects that educate and inspire.
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