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Layar in the US – Stop 2: San Francisco

Claire Boonstra August 20, 2010

A representation of the Layar team (Claire, Matt, Maurice) plus Marc from Hoppala were in the US last week. After having spent some fantastic days in New York (check here for the blogpost), we had a very nice (yet short) stay in San Francisco. Our minds are still boggling - what a fantastic city, crowd and attitude!

Layar Partner NetworkLike the NYC version, the SFO visit was aimed at getting new dedicated Layar developers in, to bridge the gap between the huge demand from the US (in Layar users and in Big Brands wanting a layer on Layar) and the limited amount of dedicated Layar developers in the US compared to Europe. We are often being approached by Big Brands (Fortune 500 companies, major advertisers and publishers) who would like to have a layer but we now have to recommend good European developers to them - as there are too little good US developers to choose from in our Layar Partner Network (LPN).

Layar event at Adaptive Path
Highlight of our SFO visit was the Layar event, which took place at the premises of Adaptive Path. Thanks so much Kate and team for being a fantastic host!
We felt sparked by a very energetic crowd, which was highly motivated and knowledgeable. The audience consisted of many developers, agencies, some publishers, advertisers, investors, fans and friends. The ladies from Metaio were also there - I managed to get them promote Layar :-) It was fun meeting you, Noora and Liza!

We’ll be able to sign up multiple new members of the LPN of which 2 game companies and an agency specialized in AR development, who previously did mainly marker-based AR  but who will now also focus on layar. The new members will be announced in the list once all formalities are done.

In separate meetings we signed up a global Ad agency. We expected 2 people at meeting but as much as 30 people from the company had shown up, all extremely interested and full of amazing AR ideas which they will implement and execute for their fortune 500 advertisers in the coming period.

We love San Francisco
For some of us, it was our first visit to SFO. We were struck by the amazing atmosphere - everybody is willing to help, from people introducing us to their large community, wanting us to speak at their events or meetups, connecting us to important decision makers, wanting to guide us around etc. A very energetic yet laid back environment!

We didn’t have much time for sightseeing now but did a quick Tour of South Bay. We made a quick visit to the Golden Gate bridge - it was covered in clouds, but we could totally see how beautiful it must be when the sun is shining. Probably the worst part was that I didn’t have the chance to eat at (or better said: experience) In ‘n Out. ;-)

All in all many reasons to come back soon. Our first step towards building up a Layar presence in the US couldn’t have been better. Look forward to coming back!


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