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LCPlush’s AR Store Sells Handmade Plush Toys

Adriane Goetz May 5, 2011








The multitalented Celine Mornet (known professionally as LutinCapuche) may be a Flash developer by trade, but she also has a creative outlet that allows her to step away from the computer monitor: designing and sewing stuffed animals (or “plushes,” to be exact).



Celine started making these plushes purely or fun; she displayed her little handmade creatures online but didn’t intend to sell any until people started asking to buy them from her. She then decided to make purchases easier by creating an online store, and has recently made the experience more fun by also selling them in Augmented Reality.



We’ve talked about HPSC‘s Herve Pellarin and his virtual commerce (aka v-commerce) layers before, but these AR shops seem to be getting cooler with each new implementation. The LCPlush Anywhere layer, for example, has intricate character designs on the walls, 3D renderings of the plushes and images of the actual products.










Introducing LCPlush: the latest in V-commerce on the Layar platform.

Celine and Herve worked together in France, and it was Herve who gave her the idea for an AR shop. The two joined forces on this project and created the AR shop in only two weeks!



“This guy is amazing because he always has some innovative ideas,” Celine says. “Everytime time I talk to him I learn something new. He made me discover Layar, how it works and how I can use it to sell my plushes.”



The LCPlush Shop layer has geo-located stores in her own city of Montreal, Canada, as well as in Paris, Geneva and Annecy, France that you can literally walk into.



For everyone outside of Canada and France, there’s the LCPlush Anywhere layer that places you in the center of the store where you can view various stuffed curiosities like the Real Monsters-esque Croc Cochmar and the cuddly yet carnivorous CrockNFish.



You also can share your favorite plushes on Facebook or Twitter, access the item in the online store (where you can purchase it via PayPal), or call the company from inside the layer.










The adorable Crock Cochmar in the LCPlush AR shop.

Even with her online store and AR shop capabilities, Celine doesn’t want to increase the number of plush orders much beyond her current 10 or so per week (hand-sewing plushes can get very time-consuming). She is, however, interested in expanding her use of AR, which she believes is an exciting new way to diffuse a brand.



In the near future, Celine would like to add more elements to her LCPlush AR shop. For example, she wants to allow users to customize their own plushes in 3D and place them around the world.



“At the end of the day, the goal is to build a kind of huge LCPlush exhibition and organize some contests with plushes as prizes,” she says.



Celine plans to do more projects with Herve, but also plans to develop new, complex layers on her own using her newly-acquired Layar development skills.

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1 comment

  1. kids tops

    Most kids love playing with their stuffed toys.

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