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Sevilla FC Connects with Football Fans on Layar

Chris Cameron June 21, 2011

In recent years, Spain has become the country of champions when it comes to football.



In 2010, Spain conquered The Netherlands (we’re still recovering here in Amsterdam) in the World Cup Final with a last minute extra-goal just minutes before the match would have gone to penalty kicks. And just last month, Barcelona defeated England’s Manchester United to win the UEFA Cup for Spain.



Spain is also leading on another forefront - the use of augmented reality and Layar. Spain has fostered some truly impressive augmented reality experiences, including many layers on our platform. With a new layer from one of our Spanish partners, B_Cultura, the worlds of football and augmented reality have finally come together!



With the new Sevilla FC layer, fans of the La Liga club can pose for virtual photographs with their favorite stars. Forward Frederic Kanoute, defender Mauhamadou Dabo, keeper Javi Varas and midfielder Guarente are all posed in the AR view so you can snap a photo with them. You can also take a picture wearing a virtual jersey of the club, including home, away, alternate, Europa League and Copa del Rey variants.



To cap it all off, you can also pose with the team’s emblem, as well as a model of the UEFA Cup. With Layar 5.0’s sharing features, users can easily share their screenshots with friends and followers on Facebook and Twitter.



It’s all very basic and very fun, especially for big fans of Sevilla FC. We at Layar are very excited to see a major football club take it’s first steps into augmented reality and can’t wait to see more intersections of AR and football!

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