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“Dutch Oprah” LINDA Brings Magazine to Life With Layar

Chris Cameron November 18, 2011

We’re excited to announce that Layar 6.0 including Vision is now available in the App Store, just in time for iPhone users to experience the awesome AR content in the latest issue of LINDA. magazine.

LINDA., the largest women’s glossy in the Netherlands, partnered with Layar to create the first Dutch augmented magazine, showing infotainment and commerce to be a natural fit with augmented reality.

More than 50 pages inside this month’s edition of LINDA. magazine have been augmented with digital buttons that enable readers to access additional digital content using their smartphones. These buttons link to specific websites, videos, app stores and phone numbers.

A total of 120 augments can be found throughout the magazine for readers to view and interact with.

 Some examples from the magazine include: 

  • Unique backstage video footage of the cover shoot
  • One-click access to sites selling the fashion featured in the articles
  • The ability to book a test drive for the advertised cars

“We are thrilled LINDA. wanted to work with us and use Layar,” said Claire Boonstra, Layar co-founder. “Not just because it is a great magazine, but it proves what we said with the launch of Layar Vision; this is a utility that generates value for brands, retailers and online merchants by making physical items interactive.”

Watch the video to see LINDA.‘s pages come to life with Augmented Reality.


To try it yourself, download Layar 6.0 with Vision on your iPhone or Android device, then launch the ”LINDA.” layer and view the images of the magazine pages below, or use the images on our LINDA. showcase page. Those in the Netherlands can pick up a copy of LINDA. magazine at a local newsstand.



Tip: in the image below, zoom in on the boot to view the augmented content. 

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