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Senefelder Misset Chooses Layar for Augmented Reality Service

Chris Cameron April 1, 2012

Click here to view the Dutch press release.

Renowned Dutch printer Senefelder Misset has partnered with Layar to make an interactive edition of the well-known comic strip, Eppo.

Now readers of the popular strip, which collects many of the Netherlands’ most popular strips into one publication, can interact with the comics in new ways using augmented reality. With Layar, readers can scan the pages to view bonus materials, including original sketches of the comics, as well as video extras that help bring the pages to life.

“With the advent of digitization, publishers have provided their advertisers with measurable responses to their campaigns,” said Erik Ernens, Commercial Director of Senefelder Misset. “Until now, the publishers have not been able to add direct response capabilities to the printed page. But with new innovative technologies like Layar, the printed magazine can come alive with direct responses and achieve conversion.”

“Eppo is proud to be the first comic in the Netherlands in which Layar could be applied,” said Rob van Bavel, publisher of the Don Lawrence Collection. “Eppo offers readers additional information, additional videos, sketches of different strips, the ability to “Like” the Facebook fan-pages and the direct purchase of comics and merchandising in the shop. All in all, a great opportunity to add value to the printed edition!”

Try the sample page after the jump to see how it works, and watch for the latest issue of Eppo which goes on sale this week!

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