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Ford India Promotes the New Ford Fiesta with Layar

Chris Cameron April 19, 2012

Automaker Ford has tapped Layar to help promote the all new Ford Fiesta in India with interactive brochures and ads.

Ford sought the help of Layar Partner Network member GAMOOZ, and India-based group that creates Layar content of all kinds. In just a few days, GAMOOZ created the “Ford India” layer, which has been rolled out into what has become the world’s largest print AR campaign to date.

Brochures, like the one pictured to the right, were distributed at 230 Ford dealerships in 123 Indian cities, and print ads appeared in several popular Indian newspapers, including: 

  • Times of India
  • Tribune
  • Punjab Kesari
  • Dinamalar
  • Eenadu
  • Ajit
  • Sambad
  • Malayalam Manorama
  • Rajasthan Patrika
  • … and many more.

Readership of the campaign totaled around 4 million people, and so far thousands of people have used Layar to scan the ads and brochures and view the interactive digital content. Users can view videos about the Ford Fiesta, as well as quickly jump to the Ford mobile website, book a test drive, or quickly share the car on Facebook or Twitter.

Try it out on one of the pages after the jump and check out the video below to see it in action!

Read more »

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