Earlier this week, Layar CEO Raimo van der Klein spoke with Anita de Beijl of Sanoma Media’s vtwonen at Mobile Convention Amsterdam. The two shared statistics and insights from vtwonen’s recent campaign using Layar to augment the pages of its magalogue.

Embedded above is the entirety of this presentation, which was given in Dutch (sorry non Dutchies). Click here to learn more about the vtwonen project!

Thanks to MoCoAm for letting us record and post this presentation.