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LINDA. is Back Again!

Chris Cameron May 16, 2012

What? LINDA. again?

Yes, that’s right, LINDA. magazine and Layar have come together again to augment the popular Dutch women’s magazine. This marks the third time LINDA. has used Layar in its magazine.

Not too long ago, we first introduced our partnership with LINDA. to activate the pages of its print magazine with augmented digital content. Videos, graphics, links to web-shops, social media integration - you name it, it was there! And again just recently, LINDA. was back at it again with its annual L’HOMO issue - using Layar to add interactivity to print.

Now, this May’s issue of LINDA. has even more digital enhancement with Layar. So maybe you’ve noticed a trend.

Hmmm… LINDA. seems to be using Layar in every new issue! 

That’s exactly right. The wonderful people at LINDA. have completely integrated Layar into their editorial and publication processes. Now when designing, creating and arranging content for the printed page, LINDA. is also simultaneously considering what digital content they can use to accompany it.

In this issue, LINDA. is helping women slim down into shape just in time for summer and those skimpy bikinis. All sorts of products advertised in the magazine are instantly purchasable with “Buy now!” buttons, and features on women getting into shape have extra images attached to them.

Now that LINDA. is using Layar in every new issue, we’re very excited to see what kind of stuff they come up with! There’s lots to see in this issue, over 50 pages have augments on them, so be sure to take a look!

You can check it all out in the latest issue, which is on newsstands today. Try scanning he example pages after the jump and have a look at the video below to see it in action.

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2 comments

  1. Troy

    That is so insane. I can't wait to see what's next with this technology.

  2. Frans Ottenhoff

    Heb vreselijk wilde ideeën hiermee en nu maar hopen dat het in de praktijk realiseerbaar is!

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