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Register Now for Our Activeer Print Seminar!

Chris Cameron June 28, 2012

On July 11th, Layar is hosting a seminar in Amsterdam for members of the media and publishing industries. This seminar will introduce the Layar Creator and interactive print, providing an opportunity for anyone interested in the Layar Creator to see an in-depth presentation and try it out themselves.

The event is free and kicks off at 1:30pm. Check out more info (in Dutch) below or click here to register right now!

Woensdagmiddag 11 juli a.s. organiseert Layar, wereldmarktleider in augmented reality en interactive print een seminar voor uitgevers, redacteuren en print professionals die meer toegevoegde waarde willen leveren aan hun lezers en adverteerders. Op het seminar leer je hoe makkelijk je print kunt combineren met digitaal, wat de toegevoegde waarde voor lezers is en hoe het meer biedt aan adverteerders.

De hoofdredacteur Jildou van der Bijl van LINDA en de Interactive Paper Maker Leonieke Verhoog van VPRO delen hun ervaringen en lessen in Interactieve Print. Ontmoet de experts van Layar en leer anderen collega’s kennen die reeds begonnen zijn of gaan beginnen. Het event is kosteloos, er is echter beperkte ruimte dus registreer snel!

Neem een laptop en de PDF van jouw laatste uitgave mee zodat deze tijdens de seminar, begeleid door onze experts, verrijkt kan worden.

Permalink: www.layar.com/news/blog/401

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Layar Creator Demoed Live at TED

Claire Boonstra June 27, 2012

The following is a post from Layar co-founder and BizDev head Claire Boonstra.

Earlier this week, I was thrilled to have the opportunity to speak at TEDxBinnenhof. It was truly amazing!

450 people were present in the “Ridderzaal,” with HRH Prince Willem-Alexander and Princess Maxima of the Dutch royal family sitting in the first row. 39 Dutch embassies across the globe even had their own livestream viewing party. On Twitter, #TEDxBinnenhof was the #2 trending topic all day!

My talk was well received - I even performed a live demo of the Layar Creator. The crowd seemed very excited and surprised as I added content to the event’s program and it instantly became viewable in the Layar Creator.

Watch the quick, 8-minute video above to see my presentation and the demo of the Creator in action!

Permalink: www.layar.com/news/blog/400

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Discovery Magazine Debuts with Layar!

Chris Cameron June 26, 2012

Science lovers everywhere know the awesomeness that is the Discovery Channel. From Shark Week to Mythbusters and even super-tough reality shows like Deadliest Catch and American Chopper.

Now, in the Netherlands, Discovery is bringing it’s branded form of edu-tainment to the print world, with the launch of the first ever Discovery Magazine. And the best part? The magazine is using Layar to enhance the pages right from the start.

In stores now, you can pick up issue #001 of Discovery Magazine, including lots of great extra content and digital interactivity loaded into the pages with Layar.

Right from the get-go, Layar is featured prominently in the debut issue. The opening pages introducing the magazine to the world clearly spell out how viewing the pages with Layar can reveal great digital extras to the reader. Throughout the magazine, Layar logos make it very easy to tell which pages can be viewed for more content.

This kind of clear explanation is a key part of any print campaign with Layar. Publishers see far better results and interactions when readers are clearly informed of how and where to view the pages with Layar.

This issue features links, videos and other great content only available with Layar. There’s even a great advertorial for Hertog Jan beer which features an awesome behind-the-scenes vide which takes a look at their brewing process. 

The magazine will publish six times a year with a print run of 35,000. Check out our photo tour of the magazine above and be sure to pick up your own copy today!

Check out larger versions of the photos below!

Permalink: www.layar.com/news/blog/399

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Lonely Planet Augments 42 European City Guides

Chris Cameron June 25, 2012

Attention travelers and adventure seekers!

As of today, the massively popular Lonely Planet travel guides will be able to help you with your travels even more! Just open the Layar app on your smartphone, hold it over the cover of one of the guides and you’ll be able to see tons of practical and up-to-date information to help you on your way.

The print guides now feature live weather, updated event listings and even hotel prices and availability. What other print guide can provide that? But that’s not all. Editorial and Product Development Director Matt Swaine says exclusive content awaits those who view the guides with Layar.

“We’re offering travelers access to hundreds of additional points of interest reviews, video content that they can only get through Lonely Planet’s Layar service and easy ways to book hotels and activities,” says Swaine.

So far, Lonely Planet has enhanced 42 guides from its European city titles. Paris, Rome, London, and (of course) Amsterdam are just a few of the popular tourist destinations with augmented guides.

For Swaine, the opportunity to add digital content to the printed Lonely Planet guides opened up new channels of communication and interaction with customers.

“We very quickly saw the potential for Layar to enhance our books by giving travelers access to content we couldn’t put in the books and by linking to other Lonely Planet services, products and online content,” he says. “There are lots of opportunities out there to chase with print, but clearly digital is going to play an increasing role in people’s lives, and this is where we are focusing the larger part of our product thinking.”

Lonely Planet is looking for your feedback! The first 50 people to email online.editor@lonelyplanet.com will receive a free copy of a Lonely Planet European City Guide, Pocket City Guide or Discover City Guide of their choice. To qualify you must own an Apple iOS or Android device, provide a valid shipping address and agree to provide feedback on the using Layar in conjunction with Lonely Planet books. Use “Layar Trial” as your subject line, and let them know which European city guidebook you’d like them to send you.

Check out the guides today and view them with Layar!

Permalink: www.layar.com/news/blog/393

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Bringing Magazine Covers to Life with AR Video

Chris Cameron June 22, 2012

When we launched the Layar Creator, we created LAYARED Magazine as an example of just how interactive print can become when using the Creator.

The shining star of the magazine is cover, which comes to life when you view it with Layar. We wanted to share how we created this bit of magic, so we’ve created a video showing just how it was made (including some of Raimo’s outtakes and bloopers!)

So check out the video below, it’s a great showcase for using AR video - video which displays within the AR view on top of print, not in a separate window like a YouTube video.

And don’t forget, if you want your very own copy of LAYARED Magazine to hold in your hand, you can order one now!

Permalink: www.layar.com/news/blog/398

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