Bol.com, the largest online retailer in the Netherlands and Belgium, which features books, movies, music, games and more, has placed an enormous amount of its catalogue on Layar. Covers of over 25,000 items, the site’s top sellers, are now recognizable by Layar.
So what does this mean? It means now when shopping in a store, or when a friend shows you the new book or movie he’s obsessed with, Layar can show you the bol.com price and availability directly on top of the item itself. And in just a few clicks, it can be on its way to your doorstep.
Just scan the cover of the item, and in seconds you can see its price and add it to your bol.com shopping cart. They’ve even made it super easy to order the item right from your phone with iDeal, Credit Card or even (if you’re a frequent bol.com customer) order instantly with pay-on-delivery.
If you’re wondering how bol.com was able to place 25,000 images on Layar, the answer is simple: the Layar Connect API.
Layar Connect is our enterprise solution and companion to the Layar Creator. Aimed at high-volume clients, the Connect API lets third parties tap directly into the Layar system for fast and easy bulk uploading and content creation.
It’s so easy, in a few days bol.com will have over 50,000 images on Layar, and the covers will be continually updated to stay up-to-date with the newest top selling items.
Check out the video below to see how it all works, and grab a book, DVD, game or CD next to you and try it out!