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Layar Creator Brings Interactivity to Nature

Chris Cameron July 25, 2012

While we love to focus on Interactive Print and how it can enhance the reading experience of magazines, newspapers and other printed materials, people are currently using the Layar Creator to enhance all sorts of things. Even nature.

If you’ve ever been to a national park or any other outdoor nature spot, you probably remember the information panels most locations display to provide information to readers. They’re found everywhere, even at monuments and other tourist attractions. But what if those static panels could come to life with digital content?

Take, for example, the Dutch Natuurmonumenten (Nature Reserves) in Texel. The info panels at the reserves have been augmented using the Creator to provide a guided video tour of the scenery.

Park ranger Eckard Boot hosts the videos from the very spot where the panels stand, providing answers to popular questions and details about the species of animals and plants in the various areas. So far 11 panels have been enhanced with Eckard’s videos, and they even include “View with Layar” stickers on them to let people know they can be scanned!

Check out the example video below.

The most interesting thing about the Natuurmonumenten’s efforts to enhance their panels is that they did it all by themselves, including the stickers. The Layar Creator allowed them to upload photos of the panels and enhance them with links, social media buttons and, of course, Eckard’s video tours.

We love to see individuals taking the initiative and creating awesome new content with the Layar Creator. This just goes to show that there is no end to the number of ways in which the Layar Creator can be used.

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