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Let’s Hear it for New York!

Maarten Lens-FitzGerald September 14, 2012

Play video above with audio on full.

“Concrete jungle where dreams are made of,
There’s nothing you can’t do.
Now you’re in New York.
These streets will make you feel brand new,
Big lights will inspire you,
Let’s hear it for New York, New York, New Yoooork!”

Layar has opened an office in New York! As I write this, I’m in New York moving to our office on Varrick street. Its not just any office, its a collaboration space called WeCross, a space to foster cross-pollination between design, architecture, and technology companies. It’s designed by Studio Dror who will also have an office in the space.

Why New York? Because that’s where the major American publishers and agencies are. In the coming months I will be busy spreading the word and lighting the fire with publishers and agencies for Layar and its Interactive Print offering: the Layar Creator.

Its a great time to start:

  • The Layar app is more than ready than ever after the launch of version 7.0 - the easiest and simplest version yet!
  • The app has nearly 25 million downloads, and the U.S. accounts for nearly a third of those downloads!
  • The Creator is ready. Over 15,000 signups of editors in the first 2 months, of which over 6,000 are U.S.-based. They all are making their print interactive and using the latest version with our new, more powerful buttons and custom colors.

Are you interested in making your U.S. publication interactive and bridging the gap between the desire on your paper and the digital fulfillment you can provide? Use our contact form and select “sales U.S.”

The first big projects are already in production. You’ll hear about them soon so keep an eye on this blog and subscribe to our newsletter so as to not miss anything.


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