We’ve just released an update to Layar that includes some new functionality that may surprise you. With the new Layar App v7.2 for iOS and Android, you can now also scan and view content from QR codes – but not in the way you might think. It’s way better than that.

When we launched the Layar Creator and interactive print, some said we were sticking the knife in QR codes, or even providing the final nail in the QR code’s coffin.

We’re not killing the QR code. We’re making the QR code better than ever by pairing it with interactive print and bringing the two technologies together in a single app, providing a better user experience. No more switching from one app to another; now the Layar App does it all.

With QR codes, Layar first analyzes the content and determines what it is. Then, instead of suddenly whisking users away or abruptly performing an action on their device, Layar displays the content in AR just as it does with interactive print. It’s QR with an AR twist.

You’re then just one tap from viewing a web link, watching video, listening to audio, sending an email or SMS, adding an event to your calendar and more. It’s a truly engaging mix of technology, bringing the power and engagement of augmented reality to QR codes.

A growing number of people scan items with the Layar App every day, and we noticed that a large portion are attempting to scan QR codes. Now, users won’t need a second app to view both interactive print and QR code content – Layar does it all, turning any normal QR code into interactive print.

Be sure to download Layar 7.2 for iOS and Android today.