It’s been a few months since we first published our Best Practices Guide for the Layar Creator, and a lot has changed since then! So here we are with a completely refreshed and updated guide filled with loads of new insights from successful interactive print campaigns.

In our new guide, titled Steps to Effective Campaign Creation, you can find lots of great tips to make your next interactive print campaign your best one yet. In the guide you’ll find:

• Getting started with interactive print
• Best practices for the Layar Creator
• Concepting your campaign
• “Dos and Don’ts” for instruction pages, calls-to-action and more
• Testing your campaign
• Integrating interactive print into your workflow
• And more!

We’ve worked very hard to create a friendly guide that should help improve your interactive print campaigns, but let us know if you think anything’s missing or if you have any questions. Just mail georgia@layar.com to get in touch.

Click here to download the all new Best Practices Guide.

Not long ago on the blog we featured HTML Week and the all new HTML-infused LAYARED Magazine. Now we’ve got a great HTML Widget tutorial that shows some of the capabilities of the HTML Widget.

One way to offer readers more content in a single space is to create an HTML Widget with expandable and collapsible content areas. It’s great for adding an FAQ, images or extra product information to your printed pages in a way that’s friendly to users and easy to build.

Follow this link to check out the tutorial and download our example template to build your own!