Layar
Part of the Blippar Group

Blog

Print Power’s Magic Cover Comes Alive with Interactive Print

Chris Cameron April 18, 2013

The Dutch magazine Print Power has created a truly magical cover for its latest issue with Layar’s interactive print. Scanning the cover with Layar brings the static cover to life with a truly awesome video of a magician doing several great close-up card tricks in less than 60 seconds. It’s really something to see!

When we talk about adding the “Wow” factor to your print, this is what we mean! This is a very effective implementation of Layar’s interactive print technology. The call-to-action in the upper right instructs the reader to watch as the magician on the cover comes alive.

Click here to try it for yourself!

This is right up there among the best covers we’ve seen in interactive print, along with the robots on this Reader’s Digest cover and our own LAYARED Magazine with co-founder Raimo. There are lots of other great examples out there, but Print Power has really set the standard for augmented magazine covers!

Email this article
 
We request not to sign up and further make payments for Layar services. Paul Appleton and Paul Cooper were appointed Joint Administrators of Blippar.com Ltd on 17 December 2018. They are managing the affairs, business and property of the Company. The Joint Administrators act as agents of the Company and act without personal liability. Paul Appleton and Paul Cooper are licensed to act as Insolvency Practitioners in the UK by the ICAEW.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.