Back in February we told you about our exciting partnership with Canada’s Glacier Media, which is using Layar in over a dozen local newspapers on a regular basis. To help promote this partnership, Glacier has produced a 30-second television ad to show off the power of interactive print.

“Imagine being able to interact with your newspaper, purchase what you want whenever you want it, investigate your interests, look past the surface,” the ad says. “Don’t just read your newspaper, experience it.”

It’s a really well-made ad and it perfectly explains the core benefits of interactive print - being able to bring the digital interactivity we know and love from the web to print materials.