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New German Magazine MEET Launches with Layar

Chris Cameron June 20, 2013

A brand new magazine from Hubert Burda Media, Germany’s largest magazine publisher, has launched complete with Layar’s interactive print from the start.

The magazine – MEET – is a lifestyle publication aimed at male “foodies,” and launched with a circulation of 70,000 earlier this month. Readers can use Layar to scan the pages of the magazine – filled not only with man-centric recipies, but also manly lifestyle suggestions – to gain access to bonus digital content, including shopping lists and videos.

The inclusion of interactive print in a newly launched title from the start is a strong indicator of the growth in popularity of Layar’s technology and interactive print as a whole. We’re very excited to see continued growth into the German market, especially with a brand new title such as this.

The magazine is published by Burda Community Network, part of Hubert Burda Media which is a leading German publisher and printer. It’s a huge sign of approval for interactive print to have such a large publisher unveil an entirely new brand with Layar’s technology.

You can find MEET and Eat Like a Man on newsstands in Germany now!

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