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Crystal Light’s Augmented Ads

Chris Cameron September 16, 2013

Beverage company Crystal Light launched a magazine advertising campaign with a twist – Layar’s interactive print technology!

Readers of various magazines in the U.S. will see the “Color Me Stylish” Crystal Light ads. Some of the ads feature black-and-white illustrations which can be brought to life with color by scanning with the Layar App.

In this example, scanning the ad brings up a nicely-designed widget that lets the reader view different illustrations for different flavors and colors of Crystal Light. The products in the illustration change color and can be tapped to view more info.

Try it yourself! Click the image to the right to view a larger version that you can scan with the Layar App. It’s a fine example of what’s possible with the Layar Creator.

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