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Net-a-Porter Goes to Print with Layar

Chris Cameron February 11, 2014

Net-a-Porter, one of the biggest names in online luxury shopping, has recently crossed over into print, launching its bi-monthly women’s magazine ”PORTER” complete with interactivity provided by Layar.

It’s a strategic and innovative step for the online fashion giant, and a logical one as fashion remains one of print’s most relevant and successful verticals. Net-a-Porter realized it made sense to get into the print industry as it found that many of its customers were already subscribed to between 4 and 5 fashion magazines.

The new PORTER magazine, launched on February 7th in over 60 countries, not only provides readers with the fashion insight and shopping they know from Net-a-Porter’s online presence – it also includes Interactive Print capabilities from Layar.

“PORTER will not only inspire and inform our reader with world class content but will also offer her the experience and service that she has come to expect, turning inspiration from the page into accessibility within seconds,” said editor-in-chief Lucy Yeomans in an interview with the Telegraph.

Nearly each page of the magazine (over 270 in total!) includes links to purchase products, watch videos, visit webpages and more. Readers need only scan the pages with the Net-a-Porter app, which uses the Layar SDK to provide interactive scanning in a friendly, familiar environment.

You can try it yourself as well by scanning PORTER magazine with the Layar App.


Before and after scanning PORTER with the Net-a-Porter app.


Before and after scanning PORTER with the Net-a-Porter app.

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