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Introducing Layar Creator 2.0: Unlock Layar’s Interactive Print Expertise

Chris Cameron February 17, 2014

If you logged in to the Layar Creator today, you probably noticed some big changes to the look-and-feel. Do not adjust your monitor, we have indeed launched a substantial update to the Layar Creator, but it’s not just a fresh coat of paint.

With the new Layar Creator, we’ve made it easier than ever to get started with Interactive Print.

Since the launch of the Creator nearly two years ago, we’ve seen Interactive Print go from an experimental technology to a powerful and strategic step taken by publishers, marketeers and brands to boost print revenue and reader engagement. Popular brands like Net-a-Porter, Men’s Health, Inc., Glamour, Elle and Cosmopolitan have all embraced Layar and Interactive Print. The printed page has become a new point-of-sale.

As the market continues to rapidly develop, we are improving our products and services to provide more advice and expertise in Interactive Print. We’ve infused the new Creator with our knowledge and experience to better help the publishing industry to easily and quickly add innovation to print.

The new tabbed interface makes navigating between editing, testing, collaborating and promoting campaigns much more intuitive and simple. On the redesigned Campaign Overview screen, a bird’s-eye view of all of your campaigns helps provide the most information possible at a glance. A feed of info cards in this section displays personalized tips, suggestions and helpful information to make the Interactive Print creation process smooth and easy.

“These features and more continue to set the Layar Creator apart as the easiest, most user-friendly and professional Interactive Print publication platform on the market,” said Layar VP of Product Rags Vadali.

Try it yourself today by visiting layar.com/creator.

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