The frontier of Interactive Print, as it spreads across the globe, has made a stop in paradise.
MediaHouse, one of the largest media companies in Bermuda, has introduced Layar’s technology in its portfolio of properties, including the Bermuda Sun newspaper, Bermuda.com, Island Press and more.
Readers of the Bermuda Sun can see stories and advertisements come alive with videos, photo galleries and music four sections of the paper: News, Life, Sports and Tech. The printed Bermuda.com guide for April (pictured on the right) features a cover video that brings the photo of a flyboarder to life. And employees at the Island Press are having fun showing off their interactive business cards.
Check out the video below of people around Bermuda reacting to the interactive content.
MediaHouse says it recognizes the opportunity not only to enhance its editorial content, but also to provide a premium service to advertisers. Several ads in the Bermuda.com guide have interactive elements that can be accessed by scanning the pages with the Layar App.
“Advertisers are keen to get their messages onto the smartphones of their audience, careful to entice without annoying,” the company said. “Augmented Reality (AR) provides that opportunity because users engage their smartphone or tablet voluntarily.”
The company says it intends to increase its use of Layar going forward, so expect more great content from Bermuda in the future!