Layar
Part of the Blippar Group

Blog

Net-a-Porter Launches 2nd Interactive Print Issue

Chris Cameron April 18, 2014

Back in February we shared how Net-a-Porter had launched a completely new magazine with Layar’s Interactive Print technology built in from day one. And now we’re happy to share the Summer 2014 issue of PORTER is on newsstands now!

If you’re unfamiliar, Net-a-Porter is one of the biggest names in online luxury retail. It was a unique, but innovative step to enter into the print realm by launching PORTER – it’s not often that online outlets look to expand into print, it’s usually the other way around. But the truth is, Net-a-Porter saw a big opportunity to expand its online retail presence by reaching people where they discover fashion: in the pages of magazines.

With the custom Net-a-Porter app, readers can scan the pages to reveal links and instantly buy the season’s hottest items as they see them in the magazine. Whether checking out new shoes or upcoming summer styles, the latest PORTER provides convenient links back to Net-a-Porter’s online outlet to buy the items.

This month, the one-and-only Lady Gaga graces the cover. Inside, along with all of the latest in fashion, PORTER features interviews with celebs and personalities including “strong women” like Arianna Huffington, Sarah Silverman, Zoe Saldana, Christiane Amanpour and more. Readers can also view bonus videos with their favorite interview subjects by scanning the pages.

And the extra content doesn’t stop there. PORTER also features links on nearly all of its advertising pages for the biggest names and brands in fashion.

Permalink: www.layar.com/news/blog/539

Email this article
 
We request not to sign up and further make payments for Layar services. Please proceed to use Blippbuilder to create AR experiences.
We use cookies to improve our services. Don’t worry, they don’t store personal or sensitive information and you can disable them at any time in your browser settings.