South African Food Magazine Goes Interactive for the Holidays
Earlier this year we shared an interesting client example from Food & Home Entertaining (F&HE, published by Caxton Magazines), a South African magazine which had partnered with grocery store chain SPAR to offer a recipe contest to readers with Interactive Print. Building off the success of that campaign, the pair have teamed up again to make a special December issue for the holidays with loads of interactive content.
Working with Layar partner Digital Narrative, F&HE has included 18 Interactive Print pages that reveal video recipe tutorials, secret ingredients, bonus recipes, tips and even prizes when scanned with the Layar App. By watching, video demos from the magazine’s food editor Thulisa Martins, readers can win vouchers to SPAR stores, as well as hand-picked kitchen gadgets and cookbook hampers.
Click on the images below and scan them with Layar to see how the holiday edition of F&HE comes to life with Layar.
“We’ve been bringing a lot of our print content to life through Augmented Reality on our various magazine titles as it enhances the reader’s experience by giving them access to exclusive content,” said Jana Kleinloog, Digital Manager at Caxton Magazine. “The Food & Home Entertaining audience is really interacting with us via this medium especially when Layar gives them useful content like cooking tutorial videos and extra recipes.”
“It’s been a pleasure to collaborate with Caxton Magazines and SPAR on this interactive issue,” said Johan Walters, Director of Digital Narrative. “We are firm believers in adding magic to print and look forward to engage the mobile savvy Food & Home Entertaining reader.”
Judith Gale, Group Brands Manager for SPAR, commented that the use of Layar’s Interactive Print technology in the magazine “truly makes the dishes come alive and even easier to make.”