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Thailand’s Song Writing King Featured in Bank’s AR Calendar

Chris Cameron January 19, 2015

Bangkok, Thailand-based graphic design agency Work Actually has recently partnered with Thanachart (TNC) Bank, one of Thailand’s largest banks, to help bring a bit of interactivity to its customers.

Each year the bank gives out calendars to current and new customers, and this year scanning the calendar with the Layar App reveals extra digital content. Work Actually has commissioned portraits of Thailand’s King, Bhumibol Adulyadej by artist Atelier PorChong to feature in the calendar.

Scanning the portraits plays music composed by the King himself, who is actually an accomplished jazz saxophone player. A total of 800,000 calendars have been printed and distributed to bank branches, including 450,000 hanging calendars and 350,000 desk calendars.

So far the calendars have been a great success in Thailand, attracting hundreds of thousands of pageviews and interactions. What’s even more impressive is the average user is scanning over-and-over, with an average of 10 pageviews and 8 interactions per person. It’s only a few weeks into the new year and already around 3% of the calendars have been scanned, based on unique users.

Check out the video above to see more about this campaign, or try it yourself by scanning here on our Client Examples page.

Permalink: www.layar.com/news/blog/569

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Global Directories Adds AR to Yellow Pages in Jamaica and Caymans

Chris Cameron January 15, 2015

Last year we told you about how Marker Studio, a digital agency from New Zealand, used the Layar SDK to embed AR technology into the existing Yellow NZ app, the country’s Yellow Pages mobile app. Yellow Pages directories have become a common use case for Interactive Print, so it’s no surprise to see more activity in this area.

Just recently, digital agency Citric Media partnered with Global Directories, publishers of over 15 Yellow Pages directories in the Caribbean and Latin America. Together they’ve added AR to nearly 1 million Yellow Pages directories in Jamaica and the Cayman Islands.

900,000 directories in Jamaica and 70,000 in the Caymans have been enhanced with Interactive Print using the Layar Creator. The directories are hand delivered to homes and businesses, and can also be picked up by customers at their telecom provider.

Global Directories says this is part of a broader plan to incorporate AR into other guides and directories, including Blue Pages for government information, Island Pages for tourism information and Menu Pages for food and restaurant information.

“The way consumers access information is evolving rapidly,” said Mark Macfee, CEO of Global Directories. “Augmented Reality is an extremely useful tool for advertisers, as it enhances the perceived value of products, services and brands. Cayman Islands Yellow Pages is thrilled to be offering this novel marketing tool to our customers so they can in turn build stronger relationships with their existing clientele, attract new customers, boost sales, and enhance the shopping experience. With this exciting technology we aim to give our advertisers a competitive edge.”

The new interactive directories have been well received, and have even attracted media attention in both Jamaica and the Cayman Islands.

To see for yourself, try scanning these examples from our Client Examples page.

Permalink: www.layar.com/news/blog/568

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Partner Spotlight: Magnetic London

Chris Cameron January 14, 2015

London-based design and communications agency Magnetic London, a member of the Layar Partner Network, has seen a recent flurry of activity with Augmented Reality. The agency has helped numerous companies from various parts of the world discover how Layar can help bring print and digital together, so here’s an overview of some of their most recent projects.

Khan Academy Turkce
Working together with STFA Holding, one of the largest Turkish conglomerates, and its corporate social responsibility project Khan Academy Turkce, Magnetic London created the first book cover with AR in Turkey. Together they added interactive AR content to the recently published Turkish translation of Salman Khan’s education reform manifesto, “The One World Schoolhouse.”

Scanning the cover with the Layar App reveals videos about the academy in Turkish, as well as links to the Khan Academy Turkce website and social media pages. Magnetic London designed custom calls-to-action which were printed on the inside jacket flaps of the book.

“Readers who downloaded the app and scanned the cover were impressed with how easy it was to use the app,” said Kaan Aydogmus, Creative Director of Magnetic London. “They said such an innovative technology fits very well with this book of Salman Khan. Readers were excited about the AR technology and curious about how it could be used in other areas.”

New Economics Foundation
Magnetic London also recently worked with the New Economics Foundation (NEF), the UK’s leading think tank for promoting social, economic and environmental justice. Together they produced interactive Community Currencies in Action flyers to excite policy makers and academics about local currencies with Augmented Reality.

“The interactive element serves as a great talking point to start up conversations with people we want to collaborate with,” the NEF said. “We are glad we used AR. It takes some explaining to get people to download the app, but this can serve as a useful way to get people to really look at the flyer.”

British Tech Summit
The agency also recently attended the one-day British Tech Summit in Istanbul, which convenes high profile British and Turkish technology and telecom businesses. Magnetic London had it’s own stand at the event to showcase its business, and even Blippar founder and CEO Ambarish Mitra showed up to say hello!

“People were queueing in front of our augmented exhibition stands to experience this technology with our Discover London in 360 campaign,” said Aydogmus. “We had three panoramic photo spheres of Big Ben, Trafalgar Square, and St.Paul’s Cathedral. People who scanned our stands were taken into these spheres where they had to move and turn around themselves with their phones in the air to look up and down to discover those places. We had the most attention at the event.”

BakuTel
Magnetic London even made a trip to Baku, Azerbaijan to participate in the BakuTel exhibition, one of the largest design, technology and telecommunications expos in the region. The agency was excited to show off Layar’s Augmented Reality technology to many of the event’s high-profile attendees, and even made the evening news.

“We had a chance to present all of our design services including Augmented Reality to the President of Azerbaijan, Mr. Ilham Aliyev, to the British Ambassador Mr. Irfan Siddiq, and the UK’s Trade Envoy Mr. Charles Hendry,” said Aydogmus. “The president experienced Augmented Reality himself, and he was amazed with it.”

AR in Travel and Hospitality
And finally, similar to our own series of webinars and overview documents, Magnetic London has been creating animated slideshow videos detailing the benefits of Augmented Reality for specific industries. The latest animation is about the Travel and Hospitality Business, we’ve embedded it below!

Permalink: www.layar.com/news/blog/567

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