Back in February we told you about the Scandinavian celebrity news magazine SE og HØR (“SEE and HEAR”) which had made use of the Layar SDK to bring Augmented Reality capabilities to its mobile apps.

Readers of the Danish edition of the magazine can gain access to exclusive videos, background stories, photo galleries, interactive polls, contests and much more simply by scanning the pages of the magazine.

Now we have more exciting news… SE og HØR has been given three Danish Internet Awards nominations for their unique and engaging AR integration. Here are the categories in which the project was nominated.

• Social Technology/API
The award is given to a company/organization that in the most superior way utilizes social media technology to promote engagement, sharing, publishing and/or monitoring.

• Mobile Platform
Given to the mobile app or mobile site that best exploits the mobile channel to provide users with a high degree of value when and where the user demands it.

• Branded Utility
Given to the brand that has developed a tool or service for a digital platform which gives the user a brand related added value.

“It’s nothing short of fantastic that we have been nominated so early on in our process. And not only in one but in three categories,” says the editor in chief of SE og HØR, Niels Pinborg. “Our goal has been to create loyalty between our readers, the magazine and advertisers. The fact that the industry is recognizing our work and our vision is a bonus we didn’t expect. I’m extremely proud and honored.”

The awards ceremony takes place on April 27th at the Wallmans Cirkusbygningen in Copenhagen. Best of luck to SE og HØR with their nominations!