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Retail Marketing with Augmented Reality: Concepts That Suit Your Retail Strategy and Business – Part I

Chris Cameron June 21, 2016

In our last blog post we revealed some of the retail marketing challenges a major retailer has tackled by integrating Augmented Reality (AR) into their mobile app. Did you download the case study?

Now we’ll show some examples of specific use cases to achieve a variety of marketing goals with AR. Contact us for a tailored approach and extra examples fitting your retail business.

Interactive mannequins
Wondering how to make the shopping experience more fun and engaging, raise brand loyalty and facilitate your mobile app use?

Why not use interactive mannequins placed in the store? Your customers can scan a marker on a mannequin (for example, a t-shirt) and directly try out different item combinations, browse size availability in the store and purchase items with a few taps.

Scannable posters
Similar to making physical items scannable, posters give you the opportunity to engage customers on their mobiles inside or outside of the store.

Place scannable posters inside the store so app users can see where to find items around the aisles, what colors (or flavors) they come in, or even purchase them right away after reading about them or trying them on. Make your store “always-in-stock.”

Posters by cashiers
Queueing and mobile phones go together nowadays. Make that waiting time valuable for your customers and they will be thankful.

If you have contests, promotion codes or discount offers, this is the perfect time to introduce customers to them. It will also increase app downloads and sessions as you can get them to focus on the experiences you provide. This moment is also a great opportunity to get them acquainted with your new app features and explain how to use Augmented Reality.

Scannable offers on items

Some items not selling well or do you want to push an offer? Add a code customers can reveal after scanning an item which the cashier can reimburse with a discount, extra value points or a gift.

Store locator
The store locator feature is what it sounds like – an intuitive way for customers to get to their favorite shop. Through a Geo Layer, your loyal customers can quickly and easily find your nearest shop when they are in a new area or country.

360-Degree Product View
Whether in your catalogue, poster or offer leaflet, an image of a product can be seen in 3D through scanning. Your customers can rotate and zoom it to see all angles so there is no doubt that they want it. This will help them to form a stronger opinion and make a decision.

This is a series of blog posts illustrating the vast variety of use cases depending on your strategy, goals and business type.

Don’t miss Part II next week when we’ll focus specifically on Food Retail marketing with Augmented Reality, and showcase more examples of how to tackle retail challenges with AR.

Part III will discuss how to increase social interactions and brand loyalty as well as trigger customer feedback flow and communication.

Contact us if you want to talk to us about integrating our Augmented Reality SDK to your retail mobile app.

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