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VIDEO: Augmented Reality Thursday - May 5th

Chris Cameron May 6, 2011

Yesterday was many things.



In the Netherlands it was Liberation Day - the celebration of the day which ended the Nazi occupation of Holland near the end of World War II - and in U.S. it was Cinco de Mayo (5th of May), which celebrates Mexican/American culture. But most importantly, yesterday was Thursday (which means today it is Friday - sorry, couldn’t resist), but not just any Thursday. Augmented Reality Thursday.



On the first Thursday of each month, we invite AR enthusiasts to gather at Layar HQ for lively discussions fueled by snack foods and Heineken. This month we had Fred van Rijswijk from C2K - a Layar Partner Network member - to talk about the latest iteration of the popular Layar-based multiplayer game Conquar.



If you couldn’t make it out last night, have no fear, just check out the video below from last night’s ART!



Permalink: www.layar.com/news/blog/275

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LCPlush’s AR Store Sells Handmade Plush Toys

Adriane Goetz May 5, 2011








The multitalented Celine Mornet (known professionally as LutinCapuche) may be a Flash developer by trade, but she also has a creative outlet that allows her to step away from the computer monitor: designing and sewing stuffed animals (or “plushes,” to be exact).



Celine started making these plushes purely or fun; she displayed her little handmade creatures online but didn’t intend to sell any until people started asking to buy them from her. She then decided to make purchases easier by creating an online store, and has recently made the experience more fun by also selling them in Augmented Reality.



We’ve talked about HPSC‘s Herve Pellarin and his virtual commerce (aka v-commerce) layers before, but these AR shops seem to be getting cooler with each new implementation. The LCPlush Anywhere layer, for example, has intricate character designs on the walls, 3D renderings of the plushes and images of the actual products.










Introducing LCPlush: the latest in V-commerce on the Layar platform.

Celine and Herve worked together in France, and it was Herve who gave her the idea for an AR shop. The two joined forces on this project and created the AR shop in only two weeks!



“This guy is amazing because he always has some innovative ideas,” Celine says. “Everytime time I talk to him I learn something new. He made me discover Layar, how it works and how I can use it to sell my plushes.”



The LCPlush Shop layer has geo-located stores in her own city of Montreal, Canada, as well as in Paris, Geneva and Annecy, France that you can literally walk into.



For everyone outside of Canada and France, there’s the LCPlush Anywhere layer that places you in the center of the store where you can view various stuffed curiosities like the Real Monsters-esque Croc Cochmar and the cuddly yet carnivorous CrockNFish.



You also can share your favorite plushes on Facebook or Twitter, access the item in the online store (where you can purchase it via PayPal), or call the company from inside the layer.










The adorable Crock Cochmar in the LCPlush AR shop.

Even with her online store and AR shop capabilities, Celine doesn’t want to increase the number of plush orders much beyond her current 10 or so per week (hand-sewing plushes can get very time-consuming). She is, however, interested in expanding her use of AR, which she believes is an exciting new way to diffuse a brand.



In the near future, Celine would like to add more elements to her LCPlush AR shop. For example, she wants to allow users to customize their own plushes in 3D and place them around the world.



“At the end of the day, the goal is to build a kind of huge LCPlush exhibition and organize some contests with plushes as prizes,” she says.



Celine plans to do more projects with Herve, but also plans to develop new, complex layers on her own using her newly-acquired Layar development skills.

Permalink: www.layar.com/news/blog/274

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Maarten on Joe Pine’s Multiverse Framework

Chris Cameron May 3, 2011

If you follow our Twitter feed or if you like us on Facebook (and let’s face it, you should) you may have seen us share a link recently to a video of Joe Pine’s TEDxSanDiego talk.



Pine took the stage to talk about the Multiverse, a three-dimensional framework which provides a unique perspective on space. Pine was actually a key motivator on the vision of Layar’s co-founders Maarten, Raimo and Claire. Here’s what Maarten had to share about Pine’s influence.



Joe Pine was a speaker at Mobile Monday Amsterdam. Twice even. This is where we got to know him and his work. His Multiverse framework is the only theoretical framework that combines the all digital alternatives and combinations with the real world. His theory as well as his previous work on authenticity and the experience economy stand at the core of augmented reality.



Its about seeing everything (authenticity) and experiencing it – not just consuming it – in all dimensions (this is where the multiverse kicks in). His book will come out this fall describing the framework theory in detail.



The TEDx video is the latest and best explanation of the Multiverse – a bridge to describe what will come after what we know today, how we will experience things and how the world looks like after the box of Facebook, of Google and of the Web as a whole. In the next iteration, there is more; we are at a temporary junction today.



Augmented reality will be a big part of this future.



Have a look for yourself at Joe’s presentation.




Permalink: www.layar.com/news/blog/273

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Raimo Talks Personal Growth at TNW 2011

Chris Cameron May 2, 2011

This weekend not only marked Queen’s Day in the Netherlands but it also wrapped up The Next Web Conference 2011 here in Amsterdam.



The conference brings together professionals and luminaries in the Web industry from across the world, and our very own Raimo van der Klein spoke at this year’s event.



But rather than pontificate as CEO, Raimo chose to speak down-to-earth with the conference attendees, retelling his personal story of growth and the lessons he’s learned since helping found Layar.



Raimo lives by the mantra, “I can’t move without a clear purpose. If you ask me to move, I naturally tend to ask why.” For Raimo, he needs to know precisely why he should do the things he does, and what the clear purpose is for each action.



Take a look at Raimo’s talk, it’s embedded in full below. It runs about 20 minutes and is worth a look as it can provide some essential lessons for entrepreneurs. You can also find the slides from Raimo’s presentation on our SlideShare page!



Permalink: www.layar.com/news/blog/272

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Find Exactly What You’re Looking For With the “Where Can I Buy?” Layer

Adriane Goetz April 29, 2011

If you’ve ever found yourself in an unfamiliar part of town needing that one item (be it a water bottle, allergy medicine or cigarette) so desperately that you feel like screaming it at the top of your lungs in hopes that someone will point you in the right direction, then the “Where Can I Buy?” layer is for you.



Let’s say you’re in Phoenix, AZ and you want to buy some Advil for your pounding hangover headache. Just type “Advil” into the search field and the “Where Can I Buy?” layer finds stores in your vicinity that carry the item.



Hover over the icon closest to you (which will also be the largest) and you see that it’s $7.99 at a Walgreen’s drugstore .25 miles away. Tap the icon and you can call the store, see a full listing and photo of the item, or view the location on a map. If you tap through to the full listing you can even see that the 80-count liquid gels are $2.00 off.



“Where Can I Buy?” is available in the United States, and was created by Howard Ogden, founder of AugmentReality.co.uk and Mobilistar. Ogden is an Amsterdam-based developer and top-tier member of the Layar Partner Network. His Layar portfolio runneth over with some of our most popular layers including the AR Beatles Tour, the Rolling Stones’ Exile on Your Street, and Funda. You can contact him at info@mobilistar.com.

Permalink: www.layar.com/news/blog/271

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