We’ve all got a little freak and geek in us, and there is no prouder community of nerds out there than the fans of the epic saga that is Star Wars.
Star Wars fans come in all shapes and sizes and hail from all around the world - including Logroño, a city in the north of Spain.
Last week, the city’s residents celebrated “Frikoño 2011” - a week long fiesta dedicated to all things geek. To mark the occasion they dressed up as Star Wars characters, held a 12-hour marathon viewing of the television show “Big Bang Theory,” marched through the streets in “Lord Vader” parades and even competed in “Rock, Paper, Scissors, Lizard, Spock” - a nerdy twist on a classic game.
In addition to these geeky festivities, local technology company Esidea created a layer to promote Frikoño using augmented reality. Keeping with the Star Wars fandom, the layer features detailed 3D models of classic Star Wars ship and vehicles, including the Death Star, Star Destroyers, AT AT walkers and more.
You can scrub ahead to the 30 second mark, or you can submit yourself to the strangely entertaining introduction (in Spanish, of course).