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Maarten on Joe Pine’s Multiverse Framework

Chris Cameron May 3, 2011

If you follow our Twitter feed or if you like us on Facebook (and let’s face it, you should) you may have seen us share a link recently to a video of Joe Pine’s TEDxSanDiego talk.



Pine took the stage to talk about the Multiverse, a three-dimensional framework which provides a unique perspective on space. Pine was actually a key motivator on the vision of Layar’s co-founders Maarten, Raimo and Claire. Here’s what Maarten had to share about Pine’s influence.



Joe Pine was a speaker at Mobile Monday Amsterdam. Twice even. This is where we got to know him and his work. His Multiverse framework is the only theoretical framework that combines the all digital alternatives and combinations with the real world. His theory as well as his previous work on authenticity and the experience economy stand at the core of augmented reality.



Its about seeing everything (authenticity) and experiencing it – not just consuming it – in all dimensions (this is where the multiverse kicks in). His book will come out this fall describing the framework theory in detail.



The TEDx video is the latest and best explanation of the Multiverse – a bridge to describe what will come after what we know today, how we will experience things and how the world looks like after the box of Facebook, of Google and of the Web as a whole. In the next iteration, there is more; we are at a temporary junction today.



Augmented reality will be a big part of this future.



Have a look for yourself at Joe’s presentation.




Permalink: www.layar.com/news/blog/273

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Raimo Talks Personal Growth at TNW 2011

Chris Cameron May 2, 2011

This weekend not only marked Queen’s Day in the Netherlands but it also wrapped up The Next Web Conference 2011 here in Amsterdam.



The conference brings together professionals and luminaries in the Web industry from across the world, and our very own Raimo van der Klein spoke at this year’s event.



But rather than pontificate as CEO, Raimo chose to speak down-to-earth with the conference attendees, retelling his personal story of growth and the lessons he’s learned since helping found Layar.



Raimo lives by the mantra, “I can’t move without a clear purpose. If you ask me to move, I naturally tend to ask why.” For Raimo, he needs to know precisely why he should do the things he does, and what the clear purpose is for each action.



Take a look at Raimo’s talk, it’s embedded in full below. It runs about 20 minutes and is worth a look as it can provide some essential lessons for entrepreneurs. You can also find the slides from Raimo’s presentation on our SlideShare page!



Permalink: www.layar.com/news/blog/272

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Find Exactly What You’re Looking For With the “Where Can I Buy?” Layer

Adriane Goetz April 29, 2011

If you’ve ever found yourself in an unfamiliar part of town needing that one item (be it a water bottle, allergy medicine or cigarette) so desperately that you feel like screaming it at the top of your lungs in hopes that someone will point you in the right direction, then the “Where Can I Buy?” layer is for you.



Let’s say you’re in Phoenix, AZ and you want to buy some Advil for your pounding hangover headache. Just type “Advil” into the search field and the “Where Can I Buy?” layer finds stores in your vicinity that carry the item.



Hover over the icon closest to you (which will also be the largest) and you see that it’s $7.99 at a Walgreen’s drugstore .25 miles away. Tap the icon and you can call the store, see a full listing and photo of the item, or view the location on a map. If you tap through to the full listing you can even see that the 80-count liquid gels are $2.00 off.



“Where Can I Buy?” is available in the United States, and was created by Howard Ogden, founder of AugmentReality.co.uk and Mobilistar. Ogden is an Amsterdam-based developer and top-tier member of the Layar Partner Network. His Layar portfolio runneth over with some of our most popular layers including the AR Beatles Tour, the Rolling Stones’ Exile on Your Street, and Funda. You can contact him at info@mobilistar.com.

Permalink: www.layar.com/news/blog/271

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Bruce Sterling: The Uni-Modern Uni-Medium

Chris Cameron April 28, 2011

The what? Yeah, that’s what we thought at first too.



As we mentioned yesterday, AR icon Bruce Sterling dropped in on Layar HQ to tell us all about the class he’s going to be teaching this summer on the subject. During our Q&A, he answered a question about the best medium for augmented reality, and his answer was, well, surprising.



He brings up the idea of the “uni-modern uni-medium” in which there is no real difference between one medium or the next, it’s just all one big blended medium.



It’s a really fascinating concept, so have a look at his answer in the video below!



Permalink: www.layar.com/news/blog/270

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Bruce Sterling Drops by Layar HQ, Imparts Wisdom

Chris Cameron April 27, 2011

Today at Layar HQ in Amsterdam we had a special treat as sci-fi writer, futurist and all-around AR guru Bruce Sterling graced us with his presence and wisdom. 

As Bruce says, a healthy part of the growth of any important industry is the proliferation of education on the subject. Bruce will soon be teaching a class in augmented reality, which we think is a great step towards to the popularization of the technology. 

Bruce reminds us that today, it is very common to see courses, majors and professors focused around newer subjects like video games - so why not get the ball rolling on AR education?

We also bestowed upon Mr. Sterling the noble title of Guardian Seer of Augmented Reality, and presented him with a fancy trophy. 

 To hear more about the class and Bruce’s thoughts on the current state of the industry, check out the video below!

Permalink: www.layar.com/news/blog/269

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